7 Business Benefits of Google+

Search Mojo, a full service agency in Charlottesville that specializes in SEO, has produced this infographic – the 7 Business Benefits of Google+. Too many marketers dismiss Google+ because they don’t believe its effective given the level of engagement compared to Facebook. As a marketer, I’m always surprised when other marketers dismiss a situation like this where there may, indeed, be less people… but there’s also less competition at this point! Companies are making a

What is your Blog’s RFM?

At work I’ll be doing a webinar this week. The topic has been on my mind long before working for Compendium Blogware, though. In the early days of my database marketing career, I helped develop and design software that would assist marketers to index their customer base. The equation never changes, for quite some time it’s been all about recency, frequency and monetary value. Depending on a customer’s buying history, you could influence their behavior