We’re helping an enterprise client right now with implementing a new WordPress site. They’re a multi-location, multi-language business and have had some poor results with regard to search over recent years. When we were planning their new site, we identified a few issues: Archives – they had several sites in the last decade with a demonstrable difference in their site’s URL structure. When we tested old page links, they were 404’d on their latest site.
Can we please put this argument to rest? Seems to me that there are some professionals out there that are bad-mouthing social media without fully understanding the impact of it. Social is a promotion methodology that builds both brand affinity as well as providing you exposure to a much wider audience. I don’t want to lump them all in, but it seems most of the noise is coming from SEO professionals – who simply don’t