How do searchers see and click on Google’s results in a Search Engine Results Page (SERP)? Interestingly, it hasn’t changed much over the years – as long as it’s just organic results only. However – be sure to read the Mediative whitepaper where they’ve compared different SERP layouts and the results within each. There’s a demonstrable difference when Google has other features included on the SERP like carousels, maps, and knowledge graph information. . Mediative
Google Ramping Up Authorship in Webmasters
We keep an eye out on our clients’ webmasters accounts. It’s no coincidence, in my opinion, that our clients rank well as we’re able to significantly identify and reduce the errors that pop up in Webmasters. Google continues to advance its algorithms beyond the tried and true games that many SEO companies played in the past. Authorship is playing a growing role in this. By utilizing social queues on popularity, Google is advancing their pagerank