Reading Time: 7minutes Over the years, I’ve assisted hundreds of organizations with building out their content strategies and improving their overall search engine visibility. The process is fairly straight forward: Performance – Ensure their site performs well with regard to speed. Device – Ensure their site experience is superior on desktop and especially mobile. Branding – Ensure their site is attractive, easy-to-use, and is consistently branded with their benefits and differentiation. Content – Ensure they have a content
Reading Time: 2minutes How do searchers see and click on Google’s results in a Search Engine Results Page (SERP)? Interestingly, it hasn’t changed much over the years – as long as it’s just organic results only. However – be sure to read the Mediative whitepaper where they’ve compared different SERP layouts and the results within each. There’s a demonstrable difference when Google has other features included on the SERP like carousels, maps, and knowledge graph information. A top
Reading Time: 2minutes We keep an eye out on our clients’ webmasters accounts. It’s no coincidence, in my opinion, that our clients rank well as we’re able to significantly identify and reduce the errors that pop up in Webmasters. Google continues to advance its algorithms beyond the tried and true games that many SEO companies played in the past. Authorship is playing a growing role in this. By utilizing social queues on popularity, Google is advancing their pagerank
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