Search Marketing

Martech Zone articles tagged Search Marketing:

  • Search MarketingWhat is SEO? Search Engine Optimization

    What is SEO? Search Engine Optimization In 2023

    One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I often conflict with other SEO professionals because they focus on algorithms over search…

  • Search MarketingHow SEO and PPC Work Together

    Unmasking The Secrets Of A Data-Based PPC-SEO Merger

    Merging pay-per-click (PPC) advertising and search engine optimization (SEO) can lead to pure performance marketing magic. However, Google tends to keep this tidbit of knowledge under wraps. That’s why even seasoned marketers think there’s no real connection between linking SEO initiatives and a PPC strategy. Fortunately, as the founder and president of a successful digital marketing firm, I know that research has…

  • Advertising TechnologyTadpull Ecommerce Data Pond

    Tadpull: The E-commerce Data Pond Walkthrough

    The world of eCommerce is packed to the brim with data of all different types that stem from numerous sources. This makes navigating, consolidating, and interpreting the data more and more difficult as the data multiplies and your business grows.  Having access to critical customer, inventory, and campaign data become necessary for further expansion and helps leaders make insightful, calculated…

  • Search MarketingMarketing Budgets for SEO and PPC

    Marketing Spending Continues To Shift To Search

    The marketing landscape has significantly transformed over the past decade, shifting from traditional marketing methods to digital channels. Among these digital channels, search marketing, encompassing both organic search (SEO) and pay-per-click (PPC) advertising, has emerged as a central focus for many businesses. The Rise of Search Marketing in the Digital Era Traditionally, marketing budgets were heavily invested in offline channels…

  • Content MarketingHoliday Purchase Customer Journeys

    A Visual Look at Holiday Customer Journeys

    If you’ve not subscribed yet, I’d highly recommend the Think with Google site and newsletter. Google puts out some amazing material to help retailers and businesses to grow their business online. In a recent article, they did a great job at visualizing 3 common customer journeys that are seen starting around Black Friday: The path to an unexpected retailer –…

  • Search MarketingSEO versus SEM

    Difference Between SEO And SEM, Two Techniques To Capture Traffic To Your Website

    Do you know the difference between SEO (Search Engine Optimization) and SEM (Search Engine Marketing)? They are the two sides of the same coin. Both techniques are used to capture traffic to a website. But one of them is more immediate, for the short term. And the other is a more long-term investment. Have you already guessed which is of…

  • Content MarketingHow to Implement a Knowledge Base

    How to Implement a Knowledge Base Solution

    This afternoon I was assisting a client who added a certificate for SSL and retired their www from their URL. In order to properly redirect traffic, we needed to write a rule for Apache in an .htaccess file. We have a number of Apache experts that I could have contacted for the solution, but instead, I just searched a few…

  • Marketing & Sales Videos
    brand24 social monitoring

    Brand24: Using Social Listening to Protect and Grow Your Business

    We were recently speaking with a client about utilizing social media and I was a bit taken aback at how negative they were. They honestly felt as though it was a waste of time, that they simply couldn’t achieve business results with their customers hanging around on Facebook and other sites. It’s disconcerting that this is still a prevalent belief…

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