Search Marketing
Articles Tagged Search Marketing:
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Paid and Organic Search Marketing
Marketing Spending Continues To Shift To Search
The marketing landscape has significantly transformed over the past decade, shifting from traditional marketing methods to digital channels. Among these digital channels, search marketing, encompassing both organic search (SEO) and pay-per-click (PPC) advertising, has emerged as a central focus for many businesses. The Rise of Search Marketing in the Digital Era Traditionally, marketing budgets were heavily invested in offline channels…
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Content Marketing
A Visual Look at Holiday Customer Journeys
If you’ve not subscribed yet, I’d highly recommend the Think with Google site and newsletter. Google puts out some amazing material to help retailers and businesses to grow their business online. In a recent article, they did a great job at visualizing 3 common customer journeys that are seen starting around Black Friday: The path to an unexpected retailer –…
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Content Marketing
How Important Are Images To Your Digital Content?
Images are a key differentiator we leverage in every single piece of content strategy I craft for our clients. We spend as much, even more, on graphic design and photographers than we do on research and copywriting. And the return on investment always pays off. Specific to photos, it doesn’t make sense to me that a company would spend $5k…
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Content Marketing
How to Implement a Knowledge Base Solution
This afternoon I was assisting a client who added a certificate for SSL and retired their www from their URL. In order to properly redirect traffic, we needed to write a rule for Apache in an .htaccess file. We have a number of Apache experts that I could have contacted for the solution, but instead, I just searched a few…
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Content Marketing
3 Unique Industry Digital Marketing Tips
There’s no question that digital marketing is a powerful beast — and one helluva fickle beast at that. As much as we’d all like to assume that digital marketing is basically the same no matter what, it’s most definitely not — and the reasons are pretty obvious. As a business, you can opt to devote certain percentages of your time…
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Analytics & Testing
Over 20% of our Home Page Clicks Come from One Feature
We signed up for Hotjar and did some heatmap testing on our home page. It’s a fairly comprehensive home page with a lot of sections, elements, and information. Our goal isn’t to confuse people – it’s to provide an organized page where visitors can find whatever they’re seeking. But they’re not finding it! How do we know? Over 20% of…
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Analytics & Testing
Where do Visitors Click on a Blog?
We’ve been working on a new version of Martech for quite a while. We still have some obstacles to overcome as we transform the current layout into a more interactive layout that’s easier to use for marketers to find and research their next technology purchase. One of the major tests that we did in preparation was to remove the built-in…
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Content Marketing
Why Infographics are an Absolute Must in Content Marketing
Last year was an banner year for our agency’s infographic program. I don’t think there’s a week going by that we don’t have a handful in production for our clients. Every time we see a lull in our client’s performance, we begin researching topics for their next infographic. (Contact us for a quote!) Many times we combine those strategies with…
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Content Marketing
The Playbook for B2B Online Marketing
This is a fantastic infographic on the strategies of every successful business-to-business (B2B) online system. As we work with our customers, this is relatively close to our engagements’ overall look and feel. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks…
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Content Marketing
The 13 Most Popular B2B Content Marketing Tactics
This was an interesting infographic that I wanted to share from Wolfgang Jaegel. Not simply because it provides insight into what content marketing strategies are being deployed by B2B marketers, but because of the gap that I see in what content is being deployed versus what the impact of those strategies might be. In order of popularity, the list is…