Second Screen

Martech Zone articles tagged second screen:

  • Mobile and Tablet MarketingSecond Screen Statistics and Trends (Infographic)

    The Rise of the Second Screen: Statistics, Trends, And Marketing Tips

    The integration of second screen usage into our daily lives has revolutionized the way consumers interact with television and digital content. This convergence has opened up new vistas for marketers to engage with their audience. Let’s delve into the statistics that illustrate the impact of second screens on consumer behavior and outline strategies for marketers to tap into this trend.…

  • Marketing Infographicstwitter tv usage

    Twitter and Video, Like Peanut Butter and Jelly

    Of course television is an established traditional medium, but when we add second screen behavior it seems to me that some social mediums are better than others. Between Facebook and Twitter, I see many more conversations happening within Facebook than on Twitter. But on Twitter, I see a lot more posts that may or may not illicit feedback. If I’m…

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