Twitter and Video, Like Peanut Butter and Jelly

Of course television is an established traditional medium, but when we add second screen behavior it seems to me that some social mediums are better than others. Between Facebook and Twitter, I see many more conversations happening within Facebook than on Twitter. But on Twitter, I see a lot more posts that may or may not illicit feedback. If I’m engrossed in television, I’m not sure I want to be engaged in a running conversation

CrowdTwist: Incentivize, Recognize and Reward Loyalty

CrowdTwist offers a white label platform, advanced analytics and complete suite of management and reporting tools to integrate, launch, manage, and maximize your brand-building efforts. We recently had a great interview with Irving Fain on Edge of the Web Radio and it gave us insight into a company that’s truly impacting enterprise cross-channel marketing and rewards. CrowdTwist X Factor Campaign If you wish to see how a well co-ordinated, national campaign is executed, look no

Marketing Buzzwords from Mashable

The folks at Mashable have put together this infographic on 30 days of Marketing Buzzwords. As a guy who can’t stand marketing speak, I always appreciate when we take a good look at marketing BS. I’ll be honest, though, and admit that I think this infographic just may be full of it. Terms like agile marketing, infographic and gamification aren’t marketing buzzwords, they’re actual terms that every marketer needs to fully understand. And my biggest

The Rise of the Second Screen

We’ve written about the future of Social Television, but the fact is that the second screen is already here. Outside of going to the movies, when my television is on at home, I always have a laptop, tablet or my iPhone at the ready. A second screen is natural to me… and it’s becoming mainstream for everyone else, too! Changing Television Advertisements and Product Placement How does this change how we market? Well for one,