What would the impact be if your tower of tech came tumbling to the ground? It’s an idea that hit me a few Saturdays ago as my kids were playing Jenga while I was working on a new presentation about why marketers should rethink their tech stacks. It hit me that tech stacks and Jenga towers actually have a lot in common. Jenga, of course, is played by piling up wooden blocks until the whole
Did you know that around 93% of users begin their web surfing experience by typing their query into the search engine? This whopping figure should not surprise you. As internet users, we have become accustomed to the convenience of finding exactly what we need within seconds via Google. Whether we’re looking for an open pizza shop that’s nearby, a tutorial on how to knit, or the best place to buy domain names, we expect instant
One of the most popular posts that we’ve shared this year has been our comprehensive website features checklist. This infographic is a fantastic follow-up by another great agency that produces incredible infographics, MDG Advertising. Which e-commerce website elements are most important to consumers? What should brands focus time, energy, and budget on improving? To find out, we looked at a host of recent surveys, research reports, and academic papers. From that analysis, we found that
For the last week, we’ve been trying to procure the password for a client’s Youtube account. There’s nothing more aggravating and wasteful of everyone’s time than to do this. The problem was that an employee that solely managed the account abruptly left the company – and not on the best of terms. We did our best as a mediator to try to retrieve the password, but they said they didn’t know what it was anymore. Of
I look forward to reading in the comments or in our community what you’re focused on in 2017. As an agency, we’re getting pulled in multiple directions but our focus with clients continues to be to optimize their marketing spend and provide value in our products and services that they’ve invested in. An advantage that we have as both a publisher and an agency is that we can test the shiny stuff to reduce any risk overall.