Precautions made by companies during the pandemic significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery, and mobile payments. For marketers, we saw a dramatic shift in the return on investment in digital marketing technologies. We continue to do more, across more channels and mediums, with less staff – requiring us
How To Increase Holiday Season Engagement And Sales With Email List Segmentation
Your email list segmentation plays a crucial role in the success of any email campaign. But what can you do to make this important aspect work in your favor during the holidays – the most lucrative time of the year for your business? The key to segmentation is data… so starting to capture that data months before the holiday season is a critical step that will lead to greater email engagement and sales. Here are several
Generational Marketing: How Each Generation Has Adapted To and Utilizes Technology
It’s pretty common for me to groan when I see some article berating Millennials or making some other terrible stereotypical criticism. However, there’s little doubt there aren’t natural behavioral tendencies between generations and their relationship to technology. I think it’s safe to say that, on average, older generations don’t hesitate to pick up the phone and calls someone, while younger folks will jump to a text message. In fact, we even have a client who
MakeWebBetter: Build and Grow Your Ecommerce Business with WooCommerce and Hubspot
There’s no doubting the far reach of Hubspot as a CRM and marketing automation platform and WordPress as a Content Management System. Because it’s a simple plugin and add-on, WooCommerce has been growing in popularity as an ecommerce platform to easily implement. While WordPress has released it’s own CRM, the platform lacks the maturity of Hubspot for its ability to drive process to the acquisition and retention strategies of an organization. Hubspot‘s affordable coupling of
Beyond Demographics: Types of Advanced Audience Segmentation That Drive Measurable Engagement
Thank whichever guru you believe in for Marketing Automation, and the slack it affords marketers. Most commonly, we use Marketing Automation for engaging and nurturing leads. This can be achieved with drip campaigns, and behavioural-trigger notification for them to take action. Mail Merge is another heaven-sent feature. The opportunity to include every, single recipient’s name in the subject and the first line of your email is a no-fail conversion-clincher… Or is it? The truth isn’t