Segmentation

Articles Tagged segmentation:

  • Sales and Marketing Training
    Marketing Technology Investments for CMOs

    CMO MarTech Investments in 2025: AI, Automation, and Customer Experience

    As we reach the midpoint of 2025, the marketing technology (MarTech) landscape continues to evolve at a breakneck pace. For businesses, marketers, and sales leaders, understanding where Chief Marketing Officers (CMOs) are directing their technology budgets offers a valuable signal of broader strategic shifts. From the mainstreaming of Generative AI (GenAI) to the rise of secure data collaboration environments, investment…

  • Marketing BooksMarketing: Based on First Principles

    The Four Universal Truths of Marketing: Based on First Principles

    First principles thinking is a problem-solving approach that breaks complex issues into their most basic, undeniable truths, free from assumptions or conventional wisdom. Popularized by thinkers like Aristotle and later applied by innovators like Elon Musk, it involves questioning established practices and rebuilding solutions from the ground up. In marketing, first principles mean moving beyond trendy tactics or outdated playbooks…

  • Email Marketing & AutomationVendasta: Building a Customer Engagement Flywheel with Vendasta's AI: A Step-by-Step Guide

    Building a Customer Engagement Flywheel with Vendasta’s AI: A Step-by-Step Guide

    Marketing professionals and agencies are under constant pressure to not only acquire leads but to nurture them into loyal, long-term customers. Relying on traditional funnel-based approaches often results in missed opportunities, siloed data, and one-off conversions that fail to deliver sustainable growth. That’s where the customer engagement flywheel comes in. Unlike the linear funnel, the flywheel is a dynamic, self-reinforcing…

  • E-commerce and RetailThe Three-Stage Framework for Ecommerce Conversion: Acquisition, Identification, and Retention

    The Three-Stage Framework for Ecommerce Conversion: Acquisition, Identification, and Retention

    Nearly two-thirds (63%) of digital marketing leaders struggle with delivering personalized experiences to their customers, yet only 17% use artificial intelligence (AI) and machine learning (ML) across their marketing function. Gartner research, This striking disconnect between aspiration and implementation reveals a fundamental misalignment in how brands approach personalization. The challenge becomes even more significant when we consider that 90-98% of…

  • E-commerce and RetailGender and Consumer Behavior

    Understanding Gender in Consumer Buying Behavior: Insights Over Stereotypes

    Marketers have long leaned on gender as a quick proxy for customer behavior, but that shortcut is no longer sufficient in today’s evolving digital landscape. As consumers challenge traditional norms and embrace diverse, personal buying journeys, the most effective strategies are those rooted in insight—not assumption. Table of ContentsGender: A Useful but Incomplete SegmentShopping Style Differences: Men vs. WomenIndustry-Specific Gender…

  • Advertising TechnologySegmentation of Leads for Quality Traffic: The Secret of Success for Jooble

    Jooble Segmentation of Leads for Quality Traffic: The Secret of Success for Stellenonline

    Today, one primary trend in the hiring market is becoming apparent: personalization. Changes in job selection algorithms confirm this trend. Now, it’s not the volume of traffic that matters, but its quality. Companies want fewer clicks but more right candidates. Efficiency is no longer measured by the number of views of a vacancy – the main thing is how many…

  • Artificial IntelligenceHow Is AI Redefining Content in the Attention Economy?

    How Is AI Redefining Content in the Attention Economy?

    While writing this article, I did my best to really concentrate my effort to make it as sharp and as impactful as I could. But I kept getting distracted — checking work messengers and swiping away endless push notifications. These days, it is nearly impossible to focus one’s mind on any activity without getting bombarded by countless notifications every minute.…

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