How to Benchmark Your Amazon Advertising Account

There are often times that we wonder, as marketers, how our ad spend is doing in compared to other advertisers in our industry or across a specific channel. Benchmark systems are designed for this reason – and Sellics has released a free benchmark report for your Amazon Advertising Account to compare your performance to others. Amazon Advertising Amazon advertising offers ways for marketers to improve visibility to customers to discover, browse, and shop for products

The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

As mentioned previously in Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising, this is a two part series of articles focusing on paid media, artificial intelligence and native advertising. I spent the last several months conducting copious amounts of research in these specific areas which culminated into the publication of two free ebooks. The first, Everything You Need to Know About Marketing Analytics and Artificial Intelligence,