Google Primer: Learn New Business and Digital Marketing Skills

Business owners and marketers are often overwhelmed when it comes to digital marketing. There’s a mindset that I push folks to adopt as they think about sales and marketing online: It’s always going to change – every platform is going through intense transformation right now – artificial intelligence, machine learning, natural language processing, virtual reality, mixed reality, big data, blockchain, bots, Internet of Things… yeesh. While that sounds terrifying, keep in mind that’s all to

How to Improve Your Sales Team’s Performance

So many of my friends are great sales people. Quite honestly, I never fully respected their craft until I started my own business and took a stab at it. I had a great audience, solid relationships with companies who respected me, and a great service that they needed. None of that mattered the second I stepped through the door to sit down at a sales meeting! I did nothing to prepare myself and soon found

Always Be Closing: 10 Statistics Driving Sales Change

The team at Microsoft has put together a fantastic white paper on the challenges and successes of sales organizations, their productivity, and ability to adapt and adopt to technology. We often meet with companies that tout impressive sales results from word-of-mouth and cold calling. I don’t ever doubt that either of these strategies work – of course they do. Sales strategies for many companies haven’t changed in over a decade. That’s unfortunate, because what is

Here’s How Adding Metaphors to Your Story Will Sell

The most common metaphor we utilize when selling our services, explaining our process, and setting expectations with our prospects is discussing investing. Over and over, we hear from clients who state: We tried [insert marketing strategy] and it didn’t work. How long did you try it? How well did you execute? What size investment did you make? Let’s discuss your retirement fund… if you tried it for a month, didn’t meet with a financial consultant,

Stop Hiding the Most Important Feature of Your Web Presence

More often than not, when I visit a corporate web site, the first thing I look for is their blog. Seriously. I don’t do it because I wrote a book on corporate blogging, I’m truly seeking to understand their company and the people behind it. But I often don’t find the blog. Or the blog is on a separate domain altogether. Or it’s a single link from their home page, simply identified as blog. Your

Small Business Marketing Cycle Toolbox

Our technology sponsor,Formstack (for online form building), built than incredible infographic providing guidance on the strategies and tools that a small business can leverage. Each of the tools are cost effective and easy to use. Developing a marketing strategy can be tough. Luckily, the Toolbox of the Small Business Marketing Cycle helps you streamline the process, all while providing popular tools that will allow you to better acquire and manage your customers. Follow the guide