Semrush

Martech Zone articles tagged semrush:

  • Content MarketingHow I Reached 1 Million Page Views

    How I Reached 1 Million Page Views (Without Spending More Money)

    Martech Zone is a project of passion for me that’s been publishing articles on how to research, learn, and discover sales and marketing technology for over 18 years! A decade ago, we dominated search and honestly didn’t have a lot of competition. Now, we have thousands of sites across the web where both companies and publishers are working to assist…

  • Content MarketingRedirect 404 Pages To Increase Search Rankings

    How To Increase Search Ranking By Finding, Monitoring, and Redirecting 404 Errors In WordPress

    We’re currently helping an enterprise client implement a new WordPress site. They’re a multi-location, multi-language business and have had some poor results in organic and local search over recent years. When we were planning their new site, we identified a few issues: Archives – they had several sites in the last decade with a demonstrable difference in their site’s URL…

  • Marketing ToolsGoogle Sheets: integrate api, app script, real-time data, import functions

    Google Sheets: Collaborative Sales and Marketing Spreadsheets With Integrated Real-Time Data

    We’re still using spreadsheets! This is something I often hear from companies who are embarrassed by their company’s lack of technological sophistication. If sales and marketing truly leveraged the full power of Google Sheets, though, they’d likely be quite proud of their sophistication. Google Sheets is a highly versatile tool for sales and marketing departments, offering various ways to enhance…

  • Search MarketingSEO Automation List, Taks, and Resources

    What Search Engine Optimization Tasks Can You Automate?

    The digital marketing arena is witnessing an unprecedented complexity in search engine optimization (SEO) driven by the emergence of diverse search features like local search, map packs, intricate schema markup, ranking factor changes, the expansive knowledge graph, and the dynamic nature of search algorithms. These advancements represent a double-edged sword: they provide sophisticated ways to enhance visibility and user engagement…

  • Search MarketingWhat is SEO? Search Engine Optimization

    What is SEO? Search Engine Optimization In 2023

    One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I often conflict with other SEO professionals because they focus on algorithms over search…

  • Sales EnablementKompyte: Sales Competitive Intelligence Automation

    Kompyte: Boost Your Sales with Competitive Intelligence Automation Software

    Staying ahead of the competition is crucial. That’s where Kompyte, powered by Semrush, takes the hassle out of competitive intelligence and helps your sales teams close more deals. Kompyte scans millions of data sources daily, effortlessly identifying changes in your competitive landscape. It tracks all your competitors’ online activities, effectively filtering out the noise and leaving you only the insights…

  • Search MarketingWhat is an effective local marketing strategy?

    The Foundations Of An Effective Local Marketing Strategy

    We’re working with a SaaS provider that builds auto dealer websites. As they’re speaking to prospective dealerships, we have been analyzing their prospects’ online marketing presence to help them understand the gaps in their digital marketing strategy and how switching their site platform will assist in maximizing their return on investment (ROI). How Is A Local Marketing Strategy Different? Local and digital marketing…

  • Artificial IntelligenceSurfer: AI-Driven SEO Platform

    Surfer: AI-Driven SEO Platform for Automated Content Creation and Optimization

    Traditional search engine optimization (SEO) platforms often inundate users with a plethora of subjective data and reports, leading to potential confusion and misguided efforts. Their excessive data and analysis can inadvertently steer businesses and even seasoned SEO consultants toward investing time and resources in areas that may not yield significant impacts. Surfer Surfer is an innovative SEO platform that embraces…

  • Artificial IntelligenceReword: Collaborative AI Writing Tool to Generate Content

    Reword: How To Collaborate With AI Writing Tools To Win Search And Drive Business

    I purchased research and content from writers for years to assist me and our clients. Since generative artificial intelligence (AI) has evolved, I’ll be honest that I’ve shifted that entire budget to AI writing tools. Here’s a typical scenario for how we research and generate content using AI: Research: We utilize SEO platforms like Semrush to identify gaps in our…

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