Reading Time: 7 minutes How to evaluate and find the best email verification services on the web. Here’s a detailed list of providers as well as a tool where you can test an email address right in the article.
Reading Time: 3 minutes As you view your email campaigns, there are a number of metrics that you need to focus on to improve your overall email marketing performance. Email behaviors and technologies have evolved over time – so be sure to update the means by which you monitor your email performance. In the past, we’ve also shared some of the formulae behind key email metrics. Inbox Placement – avoiding SPAM folders and Junk filters must be monitored if
Reading Time: 2 minutes If there’s one part of my job that continues to make me beat my head up against the wall, it’s email deliverability. We continue to grow an engaged list of email subscribers but geesh, ISPs are ridiculous. In businesses, one thing that happens is that emails turn over as employees come and go. We’ll have subscribers consistently interacting for months and then – poof – the emails bounce. Or worse, they’re routed to some other