Seo
Martech Zone articles tagged seo:
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Marketing Tools
Mangools: A Collection of Elegant SEO Tools For Optimizing Your Site for Search Engines
Search results are an ideal channel for acquiring meaningful, intent-driven traffic to your business online. Of course, businesses and marketers face the challenge of optimizing their websites amidst ever-evolving search engine algorithms and; quite honestly, a rather questionable SEO industry where consultants either don’t keep up or ignore the needs of the business altogether as they look to just game…
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Analytics & Testing
WordPress: How To Append A UTM Campaign Querystring To External Redirects
Martech Zone is often a pass-through site where we connect our visitors with products, solutions, and services available through other sites. We don’t ever want our site utilized as a backlink farm by SEO consultants, so we’re pretty careful in the content we accept and how we redirect our visitors. Where we can’t monetize an external referring link, we avoid…
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Content Marketing
SITE123: A Free, No-Frills, Effortless Platform for Websites, Blogs, Landing Pages, or Online Stores
Over the last couple of decades, I’ve spent countless hours assisting clients, friends, and companies in building and optimizing their websites. Establishing an online presence is crucial for individuals and businesses alike. However, creating a website’s complexity and technical demands often deter many from venturing into the digital world. The challenges of learning a content management system (CMS), applying a…
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Content Marketing
WordPress: How to 301 Redirect Pagination Pages to the Parent URL
It may be anecdotal, but I’m finding that Google Search Console is becoming more comprehensive in its reporting. So much so that I’ve begun to lean on it more and more… especially to identify pages not found on the site that might negatively impact search rankings. My site’s theme incorporates an approach where visitors can click load more if they’d…
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Search Marketing
Foursquare: How To Leverage Location Intelligence For Your Local Business or Enterprise
Foursquare has transformed from a location-based social network to a comprehensive platform offering robust solutions for businesses to enhance their visibility and leverage location intelligence. Foursquare provides a dual pathway for businesses to maximize their potential through enhanced visibility and sophisticated location intelligence. Whether you’re a local business aiming to attract more customers or an enterprise looking to refine your…
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Search Marketing
How To Find An SEO Consultant: Navigating Promises and Realities of Search Engine Optimization in 2024
Search Engine Optimization (SEO) stands as a cornerstone for success, driving visibility, engagement, and conversions. It’s one of the few channels where the user provides the intent to purchase or research a purchase online. As search engines become dominant as the medium between the consumer and the brand, search engine optimization exploded in growth as an industry. The industry has…