Virtual Shopping Assistant: The Next Big Development in ECommerce?

It’s 2019 and you walk into a brick-and-mortar retail store. No, this is not a joke, and that’s not the punchline. ECommerce continues to take bigger bites out of the retail pie, but there are still unrealized milestones when it comes to the innovations and convenience of brick and mortar. One of the last frontiers is the presence of the friendly, helpful shop assistant.  “How can I help you?” is something we’re used to hearing

Here’s a Great List of Instagram Story Examples and Case Studies

We’ve shared a previous article, Everything You Need to Know About Instagram Stories, but how are brands utilizing them to drive marketing and sales? According to #Instagram, 1 in 3 of the most viewed Stories are from businesses Instagram Story Statistics: 300 million users actively use stories on a daily basis on Instagram. Over 50% of businesses on Instagram made an Instagram story. Over 1/3 of Instagram users watch Instagram stories every day. 20% of stories

What’s the Impact of a Micro vs. Macro-Influencer Strategies

Influencer marketing lies somewhere in between the word-of-mouth colleague that you trust and the paid advertisement you put on a website. Influencers often have great ability to build awareness but range in their ability to actually influence prospects on a purchase decision. While it’s a more deliberate, engaging strategy to reach your core audience than a banner ad, influencer marketing continues to skyrocket in popularity. However, there’s a conflict on whether your investment in influencer

The Bright Future of Retail

While most fields have seen a huge dive in employment opportunities with advances in technology, retail job opportunities are currently on the rise and are looking to be a secure choice for the future. One in four jobs in the United States is in the retail industry, but this industry covers far more than just sales. In fact, over 40% of the positions in retail are jobs other than sales. The top 5 rising careers