How Searchers See And Click on Google’s Search Results

How do searchers see and click on Google’s results in a Search Engine Results Page (SERP)? Interestingly, it hasn’t changed much over the years – as long as it’s just organic results only. However – be sure to read the Mediative whitepaper where they’ve compared different SERP layouts and the results within each. There’s a demonstrable difference when Google has other features included on the SERP like carousels, maps, and knowledge graph information. A top