What is Pay-Per-Click Marketing? Key Statistics Included!

A question that I still get asked by mature business owners is whether or not they should do pay-per-click (PPC) marketing or not. It’s not a simple yes or no question. PPC offers an amazing opportunity to push ads in front of audiences on search, social, and websites that you may not ordinarily reach through organic methods. What is Pay Per Click Marketing? PPC is a method of online advertising where the advertiser pays a