Sessions
Martech Zone articles tagged sessions:
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Analytics & Testing
Douglas KarrJan 12, 2023
What Are The Most Common Key Performance Indicators (KPIs) in Digital Marketing?
As sailors navigated the globe centuries ago, they would frequently pull out their sextant to determine the location, direction, and speed of their ship with respect to the sun, the stars, or the moon. They’d frequently take these measurements to ensure that their ship was always heading to its destination. As marketers, we use Key Performance Indicators (KPIs) in much…
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Analytics & Testing
Chris NeumannJun 23, 2015
5 Google Analytics Dashboards That Won’t Scare You
Google Analytics can be intimidating for a lot of marketers. By now we all know how important data-driven decisions are for our marketing departments, but many of us don’t know where to start. Google Analytics is a powerhouse tool for the analytically-minded marketer but can be more approachable than many of us realize. When starting out on Google Analytics, the…
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Social Media & Influencer Marketing
Douglas KarrApr 10, 2013
The Three Buckets of Social Media Marketing Speakers
What an amazing week this has been at Social Media Marketing World! I moderated a session on corporate blogging with Justin Levy and Waynette Tubbs. Justin leads the charge at Citrix for their social and content strategies, and Waynette leads the help of SAS content strategy efforts. Two amazing people that are running enormous strategies efficiently and practically. Since I…