How To Enable Automatic Google Analytics UTM Tracking in Salesforce Marketing Cloud

By default, Salesforce Marketing Cloud (SFMC) isn’t integrated with Google Analytics for appending UTM tracking querystring variables to each link. The documentation on Google Analytics integration typically points towards Google Analytics 360 integration… you may want to look at this if you really want to take your analytics to the next level since it allows you to connect customer site engagement from Analytics 360 into your Marketing Cloud reports. For basic Google Analytics Campaign Tracking integration,

DESelect: Marketing Data Enablement Solutions for Salesforce AppExchange

It is of importance for marketers to establish 1:1 journeys with customers at scale, quickly, and efficiently. One of the most used marketing platforms used for this purpose is the Salesforce Marketing Cloud (SFMC). SFMC offers a wide range of possibilities and combines that multifunctionality with unprecedented opportunities for marketers to connect with customers across different stages of their customer journey. The Marketing Cloud will, for example, not only enable marketers to define their data