Shades

Martech Zone articles tagged shades:

  • Content MarketingComplementary Color Palette Schemes

    Why Our Eyes Need Complementary Color Palette Schemes… And Where You Can Make Them

    Did you know that there’s actually biological science behind how two or more colors complement one another? I’m not an ophthalmologist or an optometrist, but I’ll try to translate the science here for simple folks like myself. Let’s start with color in general. Colors Are Frequencies An apple is red… right? Well, not really. The frequency of how light is…

  • Content Marketing
    gender color

    Do Men and Women Prefer Different Colors?

    We’ve displayed some great infographics on how colors impact purchase behavior. Kissmetrics has also developed an infographic that provides some input on targeting a specific gender. I was surprised at the differences… and that orange was viewed as cheap! Other Findings on Color and Gender Blue is the most common favorite color amongst both men and women. Green elicits feelings…

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