7 Ways the Right DAM Can Optimize Your Brand Performance

When it comes to storing and organizing content, there are several solutions out there—think content management systems (CMS) or file hosting services (like Dropbox). Digital Asset Management (DAM) works in tandem with these types of solutions—but takes a different approach to content.  Options like Box, Dropbox, Google Drive, Sharepoint, etc.., essentially act as simple parking lots for final, end-state assets; they don’t support all the upstream processes that go into creating, reviewing, and managing those assets.  In terms of DAM

Mediafly: End-To-End Sales Enablement and Content Management

Carson Conent, CEO of Mediafly, shared a great article that answered the question, What Is Sales Engagement? when it comes to identifying and finding a sales engagement platform. The definition of Sales Engagement is: A strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of

EveryoneSocial: Turn Your Employees into a Social Amplifier

EveryoneSocial is the leading employee advocacy and social selling platform that provides its customers with an average of 1,750 connections per employee, 200% increase in sales pipelines, 48% bigger deal sizes, 4x increase in brand awareness, and at one-tenth the cost of paid social media programs. Why Employee Advocacy? Every company has a powerful, untapped resource with the potential to amplify marketing, drive sales & energize HR; the voice and networks of your employees. Simply put,

Seismic: Dynamic Sales Documents and Presentations

We received some recognition today when Martech Zone was named a top resource for information on sales enablement strategies and technology from Seismic. Over the last year, we’ve seen incredible innovation in this space that’s improving marketing and sales coordination better than it ever has been. The site that recommended us – right behind Forrester, Salesforce and LinkedIn – is Seismic. Seismic has built an enterprise content management platform that creates a connection between your

ContentVerse: Document Management and Workflow Automation

Much of the corporate world is still using and deploying their content via Microsoft Office platforms. If you want to maintain version control of your documents and automate workflows, it’s nearly impossible without a good workflow automation tool and a document repository to maintain versioning while collaborating. Marketing agencies – especially with content marketing strategies – produce a ton of this content in traditional desktop applications. And operating system searches aren’t always the easiest way