10 Social Media Tactics that Boost Shares and Conversions

Contrary to popular belief, social media marketing is more than just being consistent with your posts online. You have to come up with content that’s creative and influential – something that will make people want to take action. It may be as simple as someone sharing your post or start a conversion. A few likes and comments are not enough. Of course, the goal is to go viral but what should be done to achieve

Why Are Infographics So Popular? Hint: Content, Search, Social, and Conversions!

Many of you visit our blog because of the consistent effort I put into sharing marketing infographics. Simply put… I love them and they’re incredibly popular. There are several reasons why infographics work so well for businesses’ digital marketing strategies: Visual – Half of our brains are devoted to vision and 90% of the information we retain is visual. Illustrations, graphs, and photos are all critical mediums with which to communicate to your buyer. 65%

The Problem with Web 3.0 Persists

Categorizing, filtering, tagging, collecting, querying, indexing, structuring, formatting, highlighting, networking, following, aggregating, liking, tweeting, searching, sharing, bookmarking, digging, stumbling, sorting, integrating, tracking, attributing… it’s downright painful. The Evolutions of The Web Web 0: In 1989 Tim Berners-Lee of CERN proposes an open Internet. The first website appears in 1991 with the World Wide Web Project. Web 1.0: By 1999 there are 3 million websites and users navigate primarily by word-of-mouth and directories like Yahoo! Web

What Motivates You to Share Online? The Psychology of Sharing

We share daily through our blog posts and social presence. Our motivation is pretty simple – when we find fantastic content or discover something ourselves, we want to let you know about it. That makes us a connector of great information and provides value to you, our reader. By doing so, we keep you engaged and hope to deepen our relationship with you. As you begin to trust us for great information and resources, we