Follow the Top Social Media Influencers of 2014

Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators – provide help and insight Coaches – engage and assist (you’ll find me here!) Entertainers – engage and

Believable Branding

We had an incredible conversation yesterday with Shel Israel where he announced his new book he’s writing with Robert Scoble (watch for an announcement on Forbes next week). I think the topic is fairly relevant to this infographic from MDG Advertising. Shel discussed how marketers look to social media as an opportunity to sell… when the goals of social media for the consumer aren’t necessarily the same. In the race to win over customers and

15 Business Reasons to Use Twitter

Businesses continue to struggle on reasons to use Twitter. Pick up a copy of Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel. It’s a fantastic book that documents the birth and growth of Twitter as an incredible new medium for businesses to communicate through. As I was reading the book, Shel mentions several reasons why a company would want to use Twitter. I think many of them are worth listing…

How did I get interested in Social Media?

When Shel asked for folks who might be interested in providing some response with an SAP Survey on Social Media, I jumped at the opportunity and immediately wrote him. With Shel’s permission, he’s allowed me to post my responses on my blog. This is Part I! Tell me when and how you first got interested in social media. Why? Working in Print Media for over a decade, I watched as the Internet quickly began to

Fastest Growing Blog on the Planet?

Over a year ago (2005) I decided that I needed to set some technology goals for myself. Inspired by folks like Seth Godin, Malcolm Gladwell, Robert Scoble and Shel Israel, I dove into blogging, social networking, search engine optimization, and analytics as well as all the underlying technologies that drove them. It’s not been rocket science, but it has been an amazing period in my life. I’ve discovered what my passion is, and I’ve built