One of the most popular posts that we’ve shared this year has been our comprehensive website features checklist. This infographic is a fantastic follow-up by another great agency that produces incredible infographics, MDG Advertising. Which e-commerce website elements are most important to consumers? What should brands focus time, energy, and budget on improving? To find out, we looked at a host of recent surveys, research reports, and academic papers. From that analysis, we found that
It wasn’t too long ago that consumers weren’t really that comfortable entering their credit card data online to make a purchase. They didn’t trust the site, they didn’t trust the store, they didn’t trust the shipping… they just didn’t trust anything. Years later, though, and Combined with purchasing activity, an incredible selection of ecommerce platforms, an unending supply of distribution sites, and a rock-bottom barrier to entry… ecommerce is skyrocketing in both sophistication and growth.
Sometime in the last year, Omaha Steaks inexplicably began routing phone calls to our unpublished Google Voice number. We’re averaging 20 to 50 voicemails a day and the number is increasing as we get closer to Christmas. I’ve emailed them, contacted them on Facebook, and still can’t get them to respond to the 800 or so cranky phone calls that are reporting delivery issues or questions regarding orders. If you know someone from their executive
We’ve been working with a vitamin and supplement store online to help increase their search visibility and conversion rates. The engagement has taken quite a bit of time and resources, but the results are already beginning to show. The site needed rebranded and redesigned from the ground up. While it was a fully functional site before, it just didn’t have a lot of the necessary elements to build trust and ease the conversions along for
Wow, this is an incredibly comprehensive and well-designed infographic from BargainFox. With statistics on every aspect of online consumer behavior, it sheds light on what exactly is impacting conversion rates on your e-commerce site. Every aspect of the e-commerce experience is provided for, including the website design, video, usability, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail.
I’m up in Chicago at IRCE and absolutely enjoying the event. The exhibition is so large that I’m not sure I’m going to make it through the entire event given the couple days I’m here – there are some amazing companies we’ll be writing about. The absolute insane focus on measured results by every exhibitor here is refreshing as well. Sometimes when I attend other marketing events, some of the sessions and focus seems to