While e-commerce has always been the future, it is now more important than ever. The world has changed into a place of uncertainty, caution, and social distance, emphasizing many advantages of eCommerce for both businesses and consumers. Global e-commerce has been growing every year since its inception. Because online purchasing is easier and more convenient than shopping at a real store. Examples of how eCommerce is reshaping and upending the sector include Amazon and Flipkart.
We’ve written before about the features and functionality that are critical to your e-commerce website building awareness, adoption, and growing sales with this e-commerce features checklist. There are also some critical steps that you should take when launching your e-commerce strategy. Ecommerce Marketing Strategy Checklist Make an amazing first impression with a beautiful site that’s targeted to your buyers. Visuals matter so invest in photos and videos that best represent your products. Simplify your site’s navigation to focus
One of the most popular posts that we’ve shared this year has been our comprehensive website features checklist. This infographic is a fantastic follow-up by another great agency that produces incredible infographics, MDG Advertising. Which e-commerce website elements are most important to consumers? What should brands focus time, energy, and budget on improving? To find out, we looked at a host of recent surveys, research reports, and academic papers. From that analysis, we found that
It wasn’t too long ago that consumers weren’t really that comfortable entering their credit card data online to make a purchase. They didn’t trust the site, they didn’t trust the store, they didn’t trust the shipping… they just didn’t trust anything. Years later, though, and the average consumer is making more than half of all their purchases online! Combined with purchasing activity, an incredible selection of ecommerce platforms, an unending supply of distribution sites, and
Sometime in the last year, Omaha Steaks inexplicably began routing phone calls to our unpublished Google Voice number. We’re averaging 20 to 50 voicemails a day and the number is increasing as we get closer to Christmas. I’ve emailed them, contacted them on Facebook, and still can’t get them to respond to the 800 or so cranky phone calls that are reporting delivery issues or questions regarding orders. If you know someone from their executive