How Online Shopping and Shipping Behavior is Evolving in 2015

I’m up in Chicago at IRCE and absolutely enjoying the event. The exhibition is so large that I’m not sure I’m going to make it through the entire event given the couple days I’m here – there are some amazing companies we’ll be writing about. The absolute insane focus on measured results by every exhibitor here is refreshing as well. Sometimes when I attend other marketing events, some of the sessions and focus seems to

26 Steps to Creating a Successful Ecommerce Business in 2015

By 2017, ecommerce sales are estimated to reach $434 billion in the United States. We’ve been actually developing this site to add some ecommerce solutions and strategies after testing some automated reporting solutions last year. Much more to come in the next few months – we promise! Ecommerce Platforms developed this infographic with ecommerce strategies that will help you develop a sustainable business and focus on what you should do to succeed, from targeting the

The Joy of Clicking

Ecommerce is a science – but it’s not a mystery. The best online retailers have cleared a path for the rest of us by implementing thousands of testing strategies and providing reams of data for others to see and learn from. Today, nearly one-third of the total Internet population shops online. For retailers, this number proves the growing power of online sales. To attract these connected consumers, retailers must make purchasing on their website pleasant,

Free Shipping versus Discounting

I’m not so sure you can equate these two strategies of customer enticement. It seems to me that discounting is a great means of getting someone to your ecommerce site, but free shipping may be the way to increase conversion rates. I’m also curious how loyal bargain shoppers are. If you steeply discount, do folks some day return and purchase without the discount? If you offer free shipping, isn’t that a feature of your site