Three Dangers of Affiliate Marketing and How to Avoid Them

The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that, if a company is unaware of them, they risk damaging their brand. For companies to take full advantage of the opportunity and return on investment that an affiliate program is capable

5 Strategies to Get Attention on the Web

This might be an ironic post given the fact that my blog is in a slight decline in readership. The truth is that I know what’s causing it, but I lack the time right now to invest to stop it. No worries, though, I’ll turn it around soon! With that, I’ve been thinking a lot about what paths that companies and individuals can take to garner the attention of their peers, prospects, and/or clients on

Great Quality Traffic for the Price of a Shirt

If you’ve not happened across Jeremy Shoemoney’s blog, it’s a great blog to follow. Jeremy also has a great program called Free Shirt Friday. It may take a few months for Jeremy to get to wearing your shirt, it’s a popular program. I’d like to speak a little bit to the impact of participating in a program like this. It’s pretty obvious that Jeremy’s blog has nothing to do with Navy Veterans; however, the reach

Thanks, Squidoo! (Shoemoney take note)

This weekend I was startled by some obvious blog comment spam… the destination URL was actually a Squidoo lens. If there’s one person on this continent that can’t stand Spam, it’s probably Seth Godin, author of Permission Marketing and founder of Squidoo. Note to Spammers: Squidoo is probably not the best place to set up shop. Anyways, I simply dropped Squidoo a nice note that I reviewed the lens in question and felt there was