Aspire: The Influencer Marketing Platform For High-Growth Shopify Brands

If you’re an avid reader of Martech Zone, you know that I have mixed feelings on influencer marketing. My view of influencer marketing isn’t that it doesn’t work… it’s that it needs to be implemented and tracked well. There are a few reasons why: Purchase Behavior – Influencers may build brand awareness, but not necessarily convince a visitor to actually make a purchase. That’s a tough predicament… where the influencer may not be properly compensated