Why Sales and Marketing Teams Need Cloud ERP

Marketing and sales leaders are integral components in driving company revenue. The marketing department plays a vital role in promoting the business, detailing its offerings, and establishing its differentiators. Marketing also generates interest in the product and creates leads or prospects. In concert, sales teams focus on converting prospects to paying customers. The functions are closely intertwined and critical to the overall success of a business. Given the impact sales and marketing have on the

TxTFi: Enable Shopify Reordering Via Text Message

Re-ordering via automated text message is cheaper and more effective at acquiring a second or third order from your existing customer base. Cut out all the noise – let your customers order where and how they feel more comfortable. With TxTFi for Shopify, you don’t have to do anything. It’s all automated. Just set it and forget it.  SMS Orders for Shopify TxTFi plugs into Shopify automatically and reaches out to your customers via an

Sendoso: Incentivize Engagement, Acquisition, and Retention with Direct Mail

When I worked at a major SaaS platform, one effective way that we used to move the customer journey forward was by sending a unique and valuable gift to our target customers. While the cost per transaction was expensive, the investment had an incredible return on investment. With business travel down and events canceled, marketers have some limited options to reach their prospects. Not to mention the fact that companies are driving more noise through

TaxJar Introduces Emmet: Sales Tax Artificial Intelligence

One of the more ridiculous challenges of e-commerce nowadays is that every local government wants to jump on board and dictate their own sales tax to generate more revenue for their region. As of today, there are over 14,000 taxing jurisdictions in the United States with 3,000 product tax categories. The average person selling fashion online doesn’t realize that the fur they added to a product now classifies their clothing differently and makes that purchase

Zapiet: Enable Delivery and Store Pickup with Shopify

With countries isolating from the spread of COVID-19, companies are struggling to keep their employees working, their doors open, and make ends meet. For the last couple months, I’ve been assisting a local farm doing meat delivery in Indianapolis with their Shopify installation. They had had a number of vendors who assembled the system prior to me coming on board and I was working to tighten the integration and optimization when the pandemic hit. The

Privy: Easy to Use, Powerful Features for On-Site Customer Acquisition

One of our customers is on Squarespace, a content management system that provides all the basics – including ecommerce. For self-service clients, it’s a great platform with many options. We often recommend hosted WordPress because of its unlimited capabilities and flexibility… but for some Squarespace is a solid choice. While Squarespace lacks the API and millions of productized integrations that are ready to go, you can still find some fantastic tools to enhance your site. We