Shopping Cart Abandonment
Martech Zone articles tagged shopping cart abandonment:
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Ecommerce and Retail
Omnisend: An Easy-to-use Platform for E-commerce Email & SMS Marketing Automation
One of the most exciting advancements in marketing automation this year, in my opinion, has been the advancement of affordable solutions to automate your e-commerce marketing. Traditional marketing automation platforms have to be integrated and then each campaign developed over time – the implementations can take weeks or months before you can start seeing revenue. Now, these new platforms don’t…
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Ecommerce and Retail
Carts Guru: Marketing Automation for Ecommerce
It’s unfortunate that e-commerce platforms don’t make marketing a priority. If you have an online store, you’re absolutely not going to meet your full revenue potential unless you’re able to acquire new customers and maximize the revenue potential of current customers. Thankfully, there’s a great breed of marketing automation platforms out there that provide all the tools necessary to automatically…
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Email Marketing & Automation
What Is Marketing Automation? What You Need to Know…
Marketing automation is a buzzword that seems to be applied to everything nowadays. If a software platform can trigger a message to a recipient via its API, it’s promoted as a marketing automation solution. In my opinion, this isn’t very ethical. While this may be an automated activity corresponding to their marketing strategy, it’s hardly a marketing automation solution. I…
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Ecommerce and Retail
The Perfect Basket Abandonment Email
We recently shared an infographic that provided evidence that the faster a sales representative returns a call to a prospective client via the web, the higher conversion rate. Not surprisingly, along the same line of logic… the folks at SaleCycle have found that the faster you get a shopping cart abandonment email sent, the higher the conversion rate! There are…