Calculator: Predict How Your Online Reviews Will Impact Sales

This calculator provides a predicted increase or decrease in sales based on the number of positive reviews, negative reviews, and resolved reviews that your company has online. If you’re reading this via RSS or email, click through to the site to use the tool: For information on how the formula was developed, read below: Formula for Predicted Increased Sales from Online Reviews Trustpilot is a B2B online review platform for capturing and sharing public reviews

How to Measure, Avoid, and Reduce High Shopping Cart Abandonment Rates

I’m always surprised when I meet a client with an online checkout process and how few of them have actually tried to make a purchase from their own site! One of our new clients had a site they invested a ton of money into and it’s 5 steps to go from the home page to the shopping cart. It’s a miracle that anyone is making it that far! What is Shopping Cart Abandonment? It may

How to Reduce and Recover Abandoned Shopping Carts

In the past, I’ve shared quite a few articles – including designing the perfect ecommerce checkout page  – to avoid abandoned shopping carts, but I continue to work with clients that have difficulty in optimizing their ecommerce user experience and checkout experience. What are the Average Cart Abandonment Rates? Desktop – Average Abandonment Rates are 67.1% Tablet – Average Abandonment Rates are 70% Phone – Average Abandonment Rates are 77.8% Your site will never attain

The Impact of Secure Payment Solutions on Online Shopping

When it comes to online shopping, the behavior of the shopper really comes down to some critical elements: Desire – whether or not the user needs or wants the item that’s being sold online. Price – whether or not the item’s cost is overcome by that desire. Product – whether or not the product is as advertised, with reviews often aiding in the decision. Trust – whether or not the vendor you’re buying from can

Thrive Market’s Shopping Cart is Brilliantly Enticing

I’ve been getting back into some healthy eating and saw an ad for Thrive Market. It’s a really amazing specialty shop online where users can filter their site based on virtually any specialty from grass-fed, to dye free, paleo, vegan and dozens of other options. I digress… but be sure to check it out and use my link above so I get free stuff. After finding some healthy snacks, I added a few to my shopping