Black Friday continues to be the most popular shopping day on the planet, with most of it in retail outlets. 2018 had incredible growth, with a 23% increase in overall sales and 9% increase in average order value! Consumer enthusiasm drove online sales to new heights this Black Friday 2018 weekend at $18B in turnovers just in the United States. This trend reflects globally as well, as more retailers across Europe and Asia adopt the
Did you see what I did there? This Midwesterner used the British spelling of behaviour rather than behavior. I just wanted to prove to everyone how worldly I am… or not. I’ve actually never been to the United Kingdom despite Scottish and British heritage on my Mum’s side of the family. (See that? I did it again!) Ok, humour aside (doh!), this is some great information captured by CM Brand. I actually believe this is
It wasn’t too long ago that consumers weren’t really that comfortable entering their credit card data online to make a purchase. They didn’t trust the site, they didn’t trust the store, they didn’t trust the shipping… they just didn’t trust anything. Years later, though, and Combined with purchasing activity, an incredible selection of ecommerce platforms, an unending supply of distribution sites, and a rock-bottom barrier to entry… ecommerce is skyrocketing in both sophistication and growth.
In today’s competitive retail space, personalized offers differentiate brands in the fight to capture consumers’ attention. Companies across the industry are striving to deliver a memorable, personal customer experience to build loyalty and ultimately improve sales — but it’s easier said than done. Creating this kind of experience requires the tools to learn about your customers, build relationships and know what kind of offers they’ll be interested in, and when. What’s equally important is knowing
Retail is changing rapidly – both online and offline. Traditionally, retail establishments have always had low profit margins and high volume to produce the business results they needed to survive. We’re seeing rapid turnover in retail nowadays where technology is accelerating growth and increasing efficiency. Retail establishments that aren’t taking advantage are dying… but retailers that are leveraging technology are owning the market. Demographic shifts, the tech revolution, and the consumer demand for more personalized
With Small Business Saturday and Black Friday coming up, this infographic seeks to explain why it’s so important to get your business mobile-ready for the holidays. Here are Six Reasons to Get Your Business Mobile-Ready for the Holidays from Tamara Weintraub, Content Marketing Manager, ReachLocal. Consumers Rely on Mobile They Look for Local Information They Use Mobile Search They Want Holiday Deals They Shop on Multiple Devices. They Read Email on Mobile Mobile Marketing is