Walk down the aisle of any brick-and-mortar store and chances are, you will see a shopper with their eyes locked on their phone. They may be comparing prices on Amazon, asking a friend for a recommendation, or looking up information about a specific product, but there’s no doubt that mobile devices have become part of the physical retail experience. In fact, more than 90 percent of shoppers use smartphones while shopping. The rise of mobile
This week I’ve been researching purchasing audio equipment for our studio. I often bounce from manufacturing site, then specialty e-commerce sites, retail outlets, and Amazon. I’m not the only one. In fact, What is Webrooming Webrooming – when a customer travels to a store to make the purchase after researching the product online. What is Showrooming Showrooming – when a customer purchases online after researching t The infographic from Koeppel Direct, Webrooming Vs Showrooming: A
Two-thirds of consumers now shop across devices, making multi-touch attribution and omnichannel marketing key to every retail marketers’ strategy. There’s no longer a distinct line between online digital marketing and offline sales. Consumers are now regularly webrooming – shopping online and picking up at a local retail outlet – and showrooming – perusing the local store and then buying the product online. MediaMath has produced this infographic on 5 programmatic marketing trends that are shaping
This Christmas season, marketers and businesses can boost revenue in a big way: through mobile marketing. At this very moment, there are 1.75 billion smartphone owners worldwide and 173 million in the US, accounting for a whopping 72% of the mobile phone market in North America. Online shopping on mobile devices has recently overtaken desktop for the first time and 52% of website visits are now made via mobile phone. Yet, consumer dwell time on
We provided a ton of information earlier today on Holiday Sales and the associated dates, predictions and statistics, now we want to share an infographic on how you can take advantage of those trends to increase you online conversions during the holiday season. It’s that time of year again! The holiday shopping frenzy is about to begin. ShortStack rounded up a bunch of statistics (25!) about shopping trends, plus added a few ideas for Campaigns
When should you start holiday promotions? Are you planning deal campaigns online? Are you optimizing your site so online consumers can easily find gift ideas? What are you doing to entice shoppers that are showrooming to make a purchase right there on the spot? Do you have enough product information available on your site? Is your online showroom synchronized with your actual supply of stock? Is your online mobile and tablet experience an enjoyable one?