Showrooming

Martech Zone articles tagged showrooming:

  • Ecommerce and RetailHow To Increase Customer Spend at Retail Store - Strategies

    15 Strategies for Increasing Customer Spend at Your Retail Outlet

    Adopting innovative technologies and contemporary strategies is paramount for retailers seeking to thrive in today’s market. The retail landscape is rapidly evolving, driven by technological advancements and changing consumer behaviors. The 4Ps of Marketing The 4Ps of marketing – Product, Price, Place, and Promotion – have long been the cornerstone of marketing strategies. However, as the business environment evolves, these…

  • Ecommerce and RetailIn-store retail experience and smartphones (mobile)

    How Are Smartphones Impacting In-Store Retail Experience?

    Smartphones continue to have a significant impact on the retail industry, enhancing in-store experiences and reshaping customer behavior. Here are some ways in which smartphones have transformed retail: Mobile In-Store Research Showrooming: customers visit physical stores to see products in person and then use their smartphones to find better deals online. Retailers have had to adapt their pricing strategies to…

  • Mobile and Tablet Marketing
    Mobile Commerce (M-Commerce or Mcommerce) statistics and mobile design

    Mobile Commerce (M-Commerce) Statistics And Mobile Design Considerations for 2023

    While many consultants and digital marketers sit at a desk with large monitors and massive viewports, we often forget that many potential customers view, research, and compare products and services from a mobile device. What is M-Commerce? It’s essential to recognize that M-commerce isn’t limited to shopping and buying from a mobile device. M-commerce encompasses a wide range of activities,…

  • Ecommerce and RetailRetail Showrooming

    How Retailers Can Prevent Losses From Showrooming

    Walk down the aisle of any brick-and-mortar store and chances are, you will see a shopper with their eyes locked on their phone. They may be comparing prices on Amazon, asking a friend for a recommendation, or looking up information about a specific product, but there’s no doubt that mobile devices have become part of the physical retail experience. In…

  • Ecommerce and Retail
    webrooming vs showrooming

    What is Webrooming? How is it Different from Showrooming?

    This week I’ve been researching purchasing audio equipment for our studio. I often bounce from manufacturing site, then specialty e-commerce sites, retail outlets, and Amazon. I’m not the only one. In fact, 84% of shoppers check Amazon before shopping What is Webrooming Webrooming – when a customer travels to a store to make the purchase after researching the product online.…

  • Ecommerce and Retail5 mobile christmas marketing tips

    How Retailers Can Maximize Mobile Christmas Campaigns to Boost Revenue

    This Christmas season, marketers and businesses can boost revenue in a big way: through mobile marketing. At this very moment, there are 1.75 billion smartphone owners worldwide and 173 million in the US, accounting for a whopping 72% of the mobile phone market in North America. Online shopping on mobile devices has recently overtaken desktop for the first time and…

  • Ecommerce and Retailshopping trends 2014

    Are You Meeting Consumer Shopping Expectations This Year?

    When should you start holiday promotions? Are you planning deal campaigns online? Are you optimizing your site so online consumers can easily find gift ideas? What are you doing to entice shoppers that are showrooming to make a purchase right there on the spot? Do you have enough product information available on your site? Is your online showroom synchronized with…

  • Ecommerce and Retailonline shopping growth

    Retailers Beware: Online Shopping Trends Are Accelerating

    More people are moving to cities where same-day delivery is not only possible, but already in place in many cities across the United States. Digital Shopping Definitions: Webrooming – when a customer travels to a store to make the purchase after researching the product online. Showrooming – when a customer purchases online after researching the product in the store. The…

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