How Retailers Can Prevent Losses From Showrooming

Walk down the aisle of any brick-and-mortar store and chances are, you will see a shopper with their eyes locked on their phone. They may be comparing prices on Amazon, asking a friend for a recommendation, or looking up information about a specific product, but there’s no doubt that mobile devices have become part of the physical retail experience. In fact, more than 90 percent of shoppers use smartphones while shopping. The rise of mobile

What is Webrooming? How is it Different from Showrooming?

This week I’ve been researching purchasing audio equipment for our studio. I often bounce from manufacturing site, then specialty e-commerce sites, retail outlets, and Amazon. I’m not the only one. In fact, 84% of shoppers check Amazon before shopping What is Webrooming Webrooming – when a customer travels to a store to make the purchase after researching the product online. What is Showrooming Showrooming – when a customer purchases online after researching t The infographic

How Retailers Can Maximize Mobile Christmas Campaigns to Boost Revenue

This Christmas season, marketers and businesses can boost revenue in a big way: through mobile marketing. At this very moment, there are 1.75 billion smartphone owners worldwide and 173 million in the US, accounting for a whopping 72% of the mobile phone market in North America. Online shopping on mobile devices has recently overtaken desktop for the first time and 52% of website visits are now made via mobile phone. Yet, consumer dwell time on

7 Tactics to Increase Your Holiday Shopping Sales

We provided a ton of information earlier today on Holiday Sales and the associated dates, predictions and statistics, now we want to share an infographic on how you can take advantage of those trends to increase you online conversions during the holiday season. It’s that time of year again! The holiday shopping frenzy is about to begin. ShortStack rounded up a bunch of statistics (25!) about shopping trends, plus added a few ideas for Campaigns

Are You Meeting Consumer Shopping Expectations This Year?

When should you start holiday promotions? Are you planning deal campaigns online? Are you optimizing your site so online consumers can easily find gift ideas? What are you doing to entice shoppers that are showrooming to make a purchase right there on the spot? Do you have enough product information available on your site? Is your online showroom synchronized with your actual supply of stock? Is your online mobile and tablet experience an enjoyable one?

Retailers Beware: Online Shopping Trends Are Accelerating

More people are moving to cities where same-day delivery is not only possible, but already in place in many cities across the United States. Digital Shopping Definitions: Webrooming – when a customer travels to a store to make the purchase after researching the product online. Showrooming – when a customer purchases online after researching the product in the store. The explosive growth of mobile commerce is bringing the store to the consumer rather than leading

Marketing Buzzwords from Mashable

The folks at Mashable have put together this infographic on 30 days of Marketing Buzzwords. As a guy who can’t stand marketing speak, I always appreciate when we take a good look at marketing BS. I’ll be honest, though, and admit that I think this infographic just may be full of it. Terms like agile marketing, infographic and gamification aren’t marketing buzzwords, they’re actual terms that every marketer needs to fully understand. And my biggest