Sidecar: Data-Driven Amazon Advertising Strategies

Amazon is not only the largest e-commerce destination on the web, it is also a leading advertising platform. While the Amazon audience is huge and visitors are primed to buy, navigating the channel proves to be more challenging. Launched last week, Sidecar for Amazon is a platform powered by advanced AI and natural language processing. The platform assists retailers apply data-driven strategies and proven best practices to drive significant revenue from Amazon Sponsored Products, Sponsored Brands,