What Is A CRM? What Are The Benefits Of Using One?

I’ve seen some great CRM implementations in my career… and some absolutely terrible ones. Like any technology, ensuring that your team is less time working on it and more time providing value with it is the key to a great CRM implementation. I’ve seen poorly implemented CRM systems that froze sales teams… and unused CRMs that duplicated efforts and confused staff. What is a CRM? While we all call the software that stores customer information

Clicktale: Analytics Event Tracking in a Code-Free Environment

ClickTale has been a pioneer in the analytics industry, providing behavioral data and clear visualizations that assist ecommerce and analytics professionals to pinpoint and improve on issues with their sites. ClickTale’s new Visual Editor provides another evolution, with a code-free means of integrating events throughout your site. Just point to your event element and define the event… ClickTale does the rest. With Visual Editor, Clicktale is one of the first companies to provide a solution within

What Is Tag Management? A List of Enterprise Tag Management Systems

Verbiage that people use in the industry can get confusing. If you’re talking about tagging with blogging, you probably mean selecting terms that are important to the article to tag it and make it easy to search for and find. Tag management is a totally different technology and solution. In my opinion, I think it’s poorly named… but it’s become the common term throughout the industry so we’ll explain it! What is Tag Management? Tagging

Are Emojis Cool In Your Marketing Communications? ?

I know I used ? in the title, but I really meant ?. Personally, I’m not sold on the use of emojis (graphical representations of emoticons). In the realm of business communications, I find emojis somewhere in between texting shortcuts and cussing. Personally, I love using them at the end of a really sarcastic Facebook comment, just to let the person know I don’t want them to punch me in the face. ? What is

The Rise of People-Based Marketing and Advertising

In their whitepaper on People-Based Marketing, Atlas provides some interesting statistics on people-based marketing and advertising. While spending more time on mobile overall, 25% of people use 3 or more devices per day, and 40% of people switch devices to complete an activity What is People-Based Marketing? Some applications and platforms offer advertisers the ability to upload prospect or customer lists to match users between the two. Lists can be uploaded and matched to users

What is Omni-Channel? How is it Impacting Retail this Holiday Season?

Six years ago, the biggest challenge of online marketing was the ability to integrate, align, and then control messaging throughout each channel. As new channels emerged and increased in popularity, marketers added more batches and more blasts to their production schedule. The result (which is still common), was an overwhelming pile of advertisements and sales messages shoved down every prospect’s throat. The backlash continues – with upset consumers unsubscribing and hiding from the companies they

The Impact of Cross-Device Journeys and Real-Time Personalization

Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today’s marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use of a variety of channels to market to prospects and customers. Channels may include one or more media or devices and include social media, search engines, advertising networks, traditional media, direct mail, email, mobile and

The Marketing Impact of First-Party versus Third-Party Data

Despite data-driven marketers’ historic reliance on third-party data, a new study released by Econsultancy and Signal reveals a shift in the industry. The study found that 81% of marketers reporting they obtain the highest ROI from their data-driven initiatives when using first-party data (compared to 71% of their peers in the mainstream) with only 61% citing third party data. This shift is expected to deepen, with 82% of all marketers surveyed planning to increase their