Sigstr: Create, Deploy, and Measure Your Email Signature Campaigns

Every email that’s being sent out of your inbox is a marketing opportunity. While we send our newsletter out to a ton of subscribers, we also send another 20,000 emails in daily communication back and forth between staff, clients, prospects, and public relations professionals. Asking everyone to add a banner to promote a white paper or upcoming webinar typically goes over with little success. Most people just ignore the request, others mess up the link,

Visual Communication is Evolving in the Workplace

This week, I was in two meetings with different companies this week where internal communications were the focus of conversation: The first was Sigstr, an email signature marketing tool to manage email signatures across the company. A key issue within organizations is that employees are focused on their job responsibilities and don’t always take the time to communicate the brand externally to prospects and customers. By managing email signatures across an organization, Sigstr ensure’s that new