Silos

Martech Zone articles tagged silos:

  • Ecommerce and RetailUnified Commerce and Capturing Market Potential

    Seizing Market Potential Through Unified Commerce

    In the modern business arena, companies grapple with dual challenges: optimizing back-end systems and enhancing customer interactions. As digital channels gain traction for transactions and engagement, while in-store experiences persist, the call for unified commerce is clear. However, technology integration remains a major hurdle. For the second year running, 75% of retailers see technology integration as a primary impediment, up…

  • Analytics & Testingmarketing silos whitepaper

    The Challenge of Marketing Silos and How to Break Them

    Teradata, in collaboration with Forbes Insights, have released a new survey that sets out to explore the challenges and solutions for breaking down marketing silos. The survey enlists five leading CMOs of both B2B and B2C type companies to share their different backgrounds, perspectives, challenges and solutions. The whitepaper discusses the challenges of marketing silos, including each having its own…

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