AdTech, Analytics & Testing, Big Data, Content Marketing, Data, Data Management Platform, Experiential Marketing, Marketing Infographics, Mobile and Tablet Marketing, Search Marketing, Video Marketing

Adobe Digital Insights: The State of the Digital Union 2017

Adobe Digital Insights has put together a beautiful infographic (would we expect anything different?) on the State of the Digital Union – focused on digital advertising and associated consumer expectations. Perhaps my favorite thing about this infographic is that they really took mounds of data and paired it down to a select number of observations and conclusions: Ad Costs are Rising – as more mainstream advertisers turn to digital, the demand for ad space and associated costs are increasing. . Mobile display cost-per-thousand impressions (CPM) has risen 12%, and video advertisements have risen 13%. While

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Analytics & Testing, Content Marketing, Customer Relationship Management, Ecommerce and Retail, , Marketing Infographics, Mobile and Tablet Marketing, Sales Enablement, Search Marketing,

The Challenge of Marketing Silos and How to Break Them

Teradata, in collaboration with Forbes Insights, have released a new survey that sets out to explore the challenges and solutions for breaking down marketing silos. The survey enlists five leading CMOs of both B2B and B2C type companies to share their different backgrounds, perspectives, challenges and solutions. The whitepaper discusses the challenges of marketing silos, including each having its own brand vision, disjointed customer experiences, misaligned messaging, incentivizing short-term sales over long-term brand strategies, poorly integrated and uncooperative teams, and a lack of scale across key growth areas like digital as one silo competes with

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