Can You Compete on Google with Big Business?

Before you get upset with me on this article, please read it thoroughly. I’m not saying that Google isn’t an incredible acquisition resource or that there’s not marketing return on investment in either paid or organic search strategies. My point in this article is that big business is totally dominating organic and paid search results. We’ve always known that pay-per-click was a channel where money ruled, it’s the business model. Placement will always go to

The State of Social Media Marketing 2015

We shared profile and demographic information on each of the popular social networks, but that doesn’t provide a lot of information about the behavioral changes and impact of social media. Mobile, eCommerce, display advertising, public relations and even search engine marketing is being impacted by social media marketing. The fact is… if your business is not marketing on social media, you’re missing a huge opportunity. In fact, 33% of marketers identified social media as a

2015 State of Digital Marketing

We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New Media, and I was advised by some of the best agency owners in the industry

HeatSync: Enterprise Competitive Intelligence and Analytics

HeatSync provides a means to collect disparate analytics data from several integrated sources, organize the data, store it, and present it in manner that provides improved insight into a website’s trending and performance. HeatSync pulls data from Alexa, SimilarWeb, Compete, Google Analytics, Facebook, Twitter, Klout, MOZ, CrunchBase and WOT to complete a profile, timeline and comparison engine for your site. Website Profile – The HeatSync Website Profile presents an in-depth detailed view into all aspects