Plausible: A Lightweight, Cookieless Alternative to Google Analytics

This week I was able to spend some time with some marketing seniors from a local University and they asked what foundational skills they could work on to be more desirable to employers. I absolutely discussed Google Analytics… mostly because it’s quite a complex tool that I see a growing number of companies make terrible decisions with. Ignoring filters, events, campaigns, goals, etc. will provide data that will almost always lead you down the wrong