The Psychology and ROI of Color

I’m a sucker for a color infographic… we’ve already published how genders interpret colors, color, emotion and branding and whether or not colors impact buying behavior. This infographic details the psychology and even the return on investment a company might attain by focusing on the colors they’re utilizing throughout their user experience. Emotions evoked by color are based more on personal experiences than on what we’re told they’re meant to represent. The color red might

The Danger isn’t Attention, It’s Context

We had a fantastic interview with Mark Schaefer on our podcast about his post, How the physics of social media is killing your marketing strategy. Mark provides evidence that every company must be working on providing spectacular content, higher volumes of valuable content and delivering that content where the audience is. Some folks call this snackable content and some nuggets. There’s an explosion of this content thanks to visual mediums like Pinterest, Instagram and Vine.

Google Webmaster Central Gets a Serious Upgrade

While working with a client this morning, I logged into Google Webmaster Central to take a look at the top search queries driving traffic. What I discovered was one heck of a useful upgrade! Rather than simply providing keywords, positions and click-throughs, Google has upgraded the interface to a Google Analytics-style interface. Since ranking now varies based on personal search profiles, Google now provides you with the range of positions your URL was found in,