Hashtag was the word of the year in 2013, there was a baby named Hashtag, and the word was outlawed in France (mot-dièse). Hashtags continue to have enormous benefits when utilized appropriately in social media – especially as their use has expanded beyond Twitter and into Facebook. If you’d like some hashtag basics, see the Hashtag Guide that we’ve published. You can also read our post on finding the best hashtags for each social update.
It’s important to note that social media platforms are quite different in their goals and features. This infographic from the 2013 Social Media Strategies Summit breaks down the categories nicely. When planning a company social strategy, the sheer number of available tools for social media management can be overwhelming. We’ve compiled 25 great tools to get you and your team started, categorized into 5 types of tools: Social Listening, Social Conversation, Social Marketing, Social Analytics
This button stuff really is getting out of hand, isn’t it? I just wrote about the Twitter follow button… which I was pretty excited about. Today I noticed that Google’s +1 Button for publishers is now out and customizable. I’ve gone ahead and added it to Martech Zone. Here’s a video explaining the Google +1 Button: To customize the Google +1 button, Google has a +1 Button customization page published. To get it to work