Site Speed

Martech Zone articles tagged site speed:

  • Content MarketingHow I Reached 1 Million Page Views

    How I Reached 1 Million Page Views (Without Spending More Money)

    Martech Zone is a project of passion for me that’s been publishing articles on how to research, learn, and discover sales and marketing technology for over 18 years! A decade ago, we dominated search and honestly didn’t have a lot of competition. Now, we have thousands of sites across the web where both companies and publishers are working to assist…

  • Search MarketingWhat is SEO? Search Engine Optimization

    What is SEO? Search Engine Optimization In 2023

    One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I often conflict with other SEO professionals because they focus on algorithms over search…

  • Content Marketing
    How To Speed Up WordPress

    How to Speed Up Your WordPress Site

    We’ve written, to a great extent, about the impact of speed on your users’ behavior. And, of course, if there’s an impact on user behavior, there’s an impact on search engine optimization. Most people don’t realize the number of factors involved in the simple process of typing in a web page and having that page load for you. Conversely, if…

  • Sales and Marketing TrainingDigital Strategy Must-Haves This Year

    Top 3 Must-Haves for Your Digital Marketing in 2023

    The beginning of a new year always prompts conversations among digital marketers about the next big trend and what trends will be left behind. The digital landscape changes all the time, not just in January, and digital marketers have to keep up. While trends come and go, there are tools every marketer can utilize to be innovative, authentic, and effective.…

  • Analytics & TestingHow To Decrease Your Page Load Time

    How To Decrease Your Site’s Page Load Time

    Slow websites influence bounce rates, conversion rates, and even your search engine rankings. That said, I’m surprised by the number of sites that are still gruelingly slow. Adam showed me a site today that was taking in excess of 10 seconds to load. That poor person thinks they’re saving a couple of bucks on hosting… instead they’re losing tons of…

  • Search MarketingWebsite CMS and Ecommerce Platform SEO Features

    The Features Every Content Management System (CMS) Or E-commerce Platform Must Have For Search Engine Optimization (SEO)

    I met with a client who has been struggling with their search engine rankings. As I reviewed their Content Management System (CMS), I looked for some basic best practices that I could not find. Before I provide a checklist to verify with your CMS provider, I should first state that there is absolutely NO reason for a company NOT to…

  • Content MarketingImage Compression and Optimization

    Image Compression Is A Must For Search, Mobile, And Conversion Optimization

    When graphic designers and photographers output their final images, they’re typically not optimized to reduce the file size. Image compression can drastically reduce the file size of an image – even 90% – without reducing quality to the naked eye. Reducing the file size of an image can have quite a few advantages: Faster Load Times – loading a page…

  • Search MarketingHow to improve on-page SEO

    How to Optimize Your On-Page SEO for Periods of High Customer Activity

    Whether you’re gearing up for Christmas, or are preparing for any other seasonal boost for sales, it’s essential that your website is ready to experience greater volumes of traffic and purchase intent. With this in mind, on-page optimization for your search engine optimization (SEO) has never been more important.  Although it’s crucial to note that SEO should never be regarded…

  • Analytics & TestingWhat are Google Core Web Vitals and Page Experience Factors?

    What Are Google’s Core Web Vitals and Page Experience Factors?

    Google announced that Core Web Vitals would become a ranking factor in June 2021 and the rollout is set to complete in August. The folks at WebsiteBuilderExpert have put together this comprehensive infographic that speaks to each of Google’s Core Web Vitals (CWV) and Page Experience Factors, how to measure them, and how to optimize for these updates.  What are…

  • Content Marketing
    Slow Website Speed Hurting Business

    How Your Slow Website Is Hurting Your Business

    Years ago, we had to migrate our site to a new host after our current host just started getting slower and slower. No one wants to shift hosting companies… especially someone that’s hosting multiple websites. Migration can be quite a painful process. Aside from the speed boost, Flywheel offered free migration so it was a win-win. I didn’t have a…

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