What is Search Engine Optimization (SEO) In 2022?

One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I’m often in conflict with other SEO professionals because they tend to focus on algorithms over search engine users. I’ll touch base on that later in the article. What

What Are Google’s Core Web Vitals and Page Experience Factors?

Google announced that Core Web Vitals would become a ranking factor in June 2021 and the rollout is set to complete in August. The folks at WebsiteBuilderExpert have put together this comprehensive infographic that speaks to each of Google’s Core Web Vitals (CWV) and Page Experience Factors, how to measure them, and how to optimize for these updates.  What are Google’s Core Web Vitals? Your site’s visitors prefer sites with a great page experience. In

Image Compression Is A Must For Search, Mobile, And Conversion Optimization

When graphic designers and photographers output their final images, they’re typically not optimized to reduce the file size. Image compression can drastically reduce the file size of an image – even 90% – without reducing quality to the naked eye. Reducing the file size of an image can have quite a few advantages: Faster Load Times – loading a page faster has been known to provide a superior experience for your users where they won’t

How Your Slow Website Is Hurting Your Business

Years ago, we had to migrate our site to a new host after our current host just started getting slower and slower. No one wants to shift hosting companies… especially someone that’s hosting multiple websites. Migration can be quite a painful process. Aside from the speed boost, Flywheel offered free migration so it was a win-win. I didn’t have a choice, though, given that quite a bit of the work I do is optimizing sites

Why Should Your Company Pay for Managed DNS?

While you manage the registration of a domain at a domain registrar, it’s not always a great idea to manage where and how your domain resolves all of its other DNS entries to resolve your email, subdomains, host, etc. Your domain registrars’ primary business is selling domains, not ensuring that your domain can resolve quickly, managed easily, and has redundancy built-in. What is DNS Management? DNS Management are platforms that control Domain Name System server