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Marketing Tools
Fathom: Transcribe, Summarize, and Highlight Key Notes And Action Items From Your Zoom Meetings
Despite DK New Media being a Google Workspace client, not all of our clients want us to utilize Google Meet for our meetings. As a result, like most of our industry, we’ve turned to Zoom to be our tool of choice for meetings, recorded interviews, webinars, or even podcast recordings. Zoom has a robust third-party application program that extends the…
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Marketing Tools
Notion: The Virtual Workspace For Your Marketing Efforts
One of the key services we offer our clients is marketing-as-a-service, where they offload some or all of their marketing efforts to our team. At times, this can be a finite project for automating a process, maintaining their site, developing content, executing a campaign, building a report, or any number of other efforts. We’ve worked quite a bit in different…
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Customer Data Platforms
SurveySparrow: Your All-In-One Omnichannel Experience Management Platform
There’s definitely a trend among consumers and businesses alike to protect their data and privacy more than they ever had in the past. A few years ago, I made the mistake of sharing my mobile phone with a company and within months I had hundreds of unsolicited calls from businesses. It’s really quite maddening… so I absolutely understand the backlash…
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Content Marketing
Chekkit: Centralize Your Review Management, Website Chat, Text Messages, And Even Collect Payments In This All-In-One Inbox
If you start to add up the channels and strategies that your local business must use to manage its reputation, respond to leads, communicate with customers, and accept payments… you typically need to deploy multiple platforms or apps to manage it all. Reviews – the lifeblood of a local business is its visibility in local search map packs… and soliciting…
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Analytics & Testing
Litmus: How To Design Effective Email Campaigns That Convert
Litmus offers an all-in-one email optimization platform with a suite of tools and solutions designed to help teams create effective email campaigns that drive loyalty and boost revenue. Through a series of simple-to-follow steps, the company’s email platform empowers teams — regardless of their technical coding expertise — to quickly and efficiently create high-impact, error-free, on-brand quality email campaigns. Litmus…
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Analytics & Testing
Customer.io: Automated Marketing Messages that Convert
You’ve got your customer acquisition funnel dialed in. Your retention strategy is all plotted out. And you’ve got a warehouse full of customer data. So why aren’t enough people converting, and where’s all that churn coming from? Chances are, your marketing messages just don’t line up with your customers’ actual needs in the moment. And when they don’t see immediate…
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Analytics & Testing
GRIN: Manage Your E-commerce Influencer Marketing In This End-To-End Creator Management Platform
The latest household brands aren’t created through old-school mass advertising—they’re built alongside content creators. Brands that utilize content creators as brand storytellers are now the names on everyone’s lips. And how do they do it? It can’t be bought. It can’t be faked. It must be built, one genuine creator relationship at a time. What is Creator Management? Creator management…
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Customer Data Platforms
StoreConnect: A Salesforce-Native eCommerce Solution for Small and Medium-Sized Businesses
While e-commerce has always been the future, it is now more important than ever. The world has changed into a place of uncertainty, caution, and social distance, emphasizing many advantages of eCommerce for both businesses and consumers. Global e-commerce has been growing every year since its inception. Because online purchasing is easier and more convenient than shopping at a real…
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Advertising Technology
Terminus: Closing More Deals with a Holistic Multi-Channel Account-Based Marketing (ABM) Approach
The most effective, smarter, and efficient marketing strategy is account-based marketing (ABM). Fueled by data-driven targeting and personalized multi-channel marketing strategies, ABM helps marketers increase conversions and grow revenue. Terminus ABM Platform What sets Terminus apart from other ABM platforms is how the platform proactively engages target accounts, enabling marketers to create more pipeline. Terminus truly offers a holistic approach…
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Artificial Intelligence
Brands Eager for Engagement Should Do These Three Things
While the world was in lockdown in 2020, digital experiences rich with images and videos kept us connected. We relied more heavily than ever before on more traditional methods of digital communication and adopted new and innovative ways to share our lives and connect from a safe distance. From Zoom to TikTok and Snapchat, we relied on digital forms of connection for school, work, entertainment, shopping, and just keeping in…