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Content Marketing
Three Ways to Ensure Your Small Screen Engagement is Having a Big Impact
No doubt the pandemic altered consumer purchase behaviors and expectations leading retailers to find new and better ways to engage online. On top of increased online spend in 2020 — up 44% from 2019 to more than $861 billion in the US — there has been a big increase in online fulfillment options, with 80% of shoppers expecting to increase their usage of…
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Customer Data Platforms
Ambition: Gamification To Manage, Motivate, and Maximize Your Sales Team’s Performance
Sales performance is essential to any growing business. With an engaged sales team, they feel more motivated and connected to the organization’s goals and objectives. The negative impact of disengaged employees on an organization can be substantial — such as lackluster productivity, and wasted talent and resources. When it comes to the sales team specifically, a lack of engagement can…
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Marketing Tools
Brightpod: The Ultimate Solution for Marketing Workflow Efficiency
Marketing teams face the daunting challenge of managing multiple projects simultaneously, tracking progress, and ensuring timely delivery. The complexity of coordinating tasks, maintaining clear communication, and meeting tight deadlines can overwhelm even the most organized teams. Finding a solution that can streamline these processes, enhance collaboration, and boost productivity is critical for success in today’s competitive environment. Overview of Brightpod…
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Customer Data Platforms
Five Ways Martech Companies Play the Long Game Given an Expected 28% Drop in Marketing Spend
The Coronavirus pandemic has brought its own set of challenges and lessons from a societal, personal, and business perspective. Due to economic uncertainty and frozen sales opportunities, it’s been challenging to maintain new business growth. And now that Forrester expects a possible 28% drop in marketing spend over the next two years, some of the 8,000+ martech companies may be (inefficiently)…
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Content Marketing
EveryoneSocial: Turn Your Employees into a Social Amplifier
EveryoneSocial is the leading employee advocacy and social selling platform that provides its customers with an average of 1,750 connections per employee, 200% increase in sales pipelines, 48% bigger deal sizes, 4x increase in brand awareness, and at one-tenth the cost of paid social media programs. Why Employee Advocacy? Every company has a powerful, untapped resource with the potential to…
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Marketing Tools
Is Droplr the Best File Sharing Tool Available?
Box, Dropbox, Google Drive… with so many clients all utilizing different platforms, my client folders are a disaster. Once a week or so, I migrate all my client data to a neat and organized network share that’s backed up. Day to day, though, it’s been a disaster trying to locate and send files… until now. Our partner agency uses Droplr.…
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Social Media & Influencer Marketing
Juicer: Aggregate All Your Social Media Feeds into a Beautiful Web Page or Wall
Companies also put out some incredible content via social media or other sites that would benefit their brand on their own site. However, developing a process where every Instagram photo or Facebook update requires to be published and updated on your corporate site just isn’t viable. A much better option is to publish a social feed on your site in…
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Analytics & Testing
Autopilot Launches Insights, a Customer Journey Tracker for Marketers
82% of customers stopped doing business with a company in 2016 after a bad experience according to Mary Meeker’s latest Internet Trends Report. Lack of data and insights could be preventing marketers from advancing in their careers: new data shows that One-third of marketers lack the data and analytics they need to assess their performance, and 82% said better analytics…
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E-commerce and Retail
7 Lessons For Retail In The Age of E-Commerce
E-Commerce is taking over the retail industry by the minute. It’s making it all the more difficult to keep brick and mortar stores afloat. For brick-and-mortar stores, it isn’t about stocking up inventory and managing accounts and sales. If you’re running a physical store, you need to move to the next level. Give the shoppers a compelling reason to come to your…
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Email Marketing & Automation
Self-Service Sales or Value-Based Pricing – It’s Still About the Experience
Last night, I attended an event put on by PactSafe. PactSafe is a cloud-based electronic contracting platform and clickwrap API for Saas and eCommerce. It’s one of those SaaS platforms where I met the founder while he was just ramping up and now Brian’s vision is now a reality – so exciting. The speaker at the event was Scott McCorkle…