What is Content Marketing?

Even though we’ve been writing about content marketing for over a decade, I think it’s important that we answer basic questions for both students of marketing as well as validate the information provided to experienced marketers. Content marketing is an interesting term. While it’s gained momentum of recent, I can’t remember a time when marketing didn’t have content associated with it. But there’s more to a content marketing strategy than just starting a blog, so

Social Media Checklist: Strategies for Each Social Media Channel for Businesses

Some businesses just need a nice checklist to work from when executing their social media strategy… so here’s a great one developed by the whole brain group. It’s a great, balanced approach to publishing and participating in social media to help build your audience and community. Social media platforms are constantly innovating, so they have updated their checklist to reflect all the latest and greatest features of the most popular social media channels. And we’ve

How to Build and Grow Your Email List

Brian Downard of Eliv8 has done another fantastic job on this infographic and his online marketing checklist (download) where he includes this checklist for growing your email list. We’ve been working our email list, and I’m going to incorporate some of these methods: Create Landing Pages – We believe every page is a landing page… so the question is do you have an opt-in methodology on every page of your site via desktop or mobile?

The Complete B2B Marketing Guide to Slideshare

I’m not sure you’ll find a more thorough discussion of the advantages and strategies behind using Slideshare for B2B marketing than The A-to-Z Guide to SlideShare from Feldman Creative. The combination of the complete article and the below infographic are fantastic. SlideShare targets business users. SlideShare traffic is driven largely by search and social. Over 70% come via direct search. Traffic from business owners is 4X greater than Facebook. Traffic is truly global. More than