Slideshare

Martech Zone articles tagged slideshare:

  • CRM and Data PlatformsWhat is B2B Buyer Intent Data?

    What Is Buyer Intent Data? How Can You Leverage Intent In Your B2B Marketing Strategy?

    It seems incredible that more companies aren’t using intent data to drive their sales and marketing initiatives. The fact that so few ever dig that deep to uncover the best possible leads puts you and your company at a decided advantage.  Today, we would like to take a look at a number of aspects of intent data and what it can do…

  • Analytics & Testing
    How to Build and Grow Your Email Newsletter List

    21 Ways To Build and Grow Your Email List

    We’ve been working on growing the Martech Zone email list after purging it of several thousand subscribers who had no activity. When you’ve been operating a publication like this for a decade… especially to a B2B audience, it’s not uncommon that many email addresses are abandoned as employees leave one company for the next. We are aggressive in acquiring email…

  • Content Marketing
    What is Content Marketing?

    What is Content Marketing?

    Even though we’ve been writing about content marketing for over a decade, I think it’s important that we answer basic questions for both students of marketing as well as validate the information provided to experienced marketers. Content marketing is an expansive term that covers a ton of ground. The term content marketing itself has become the norm in the digital…

  • Marketing Infographics
    Social Media Checklist for Business

    Social Media Checklist: Strategies for Each Social Media Channel for Businesses

    Some businesses just need a nice checklist to work from when executing their social media strategy… so here’s a great one developed by the whole brain group. It’s a great, balanced approach to publishing and participating in social media to help build your audience and community. Social media platforms are constantly innovating, so they have updated their checklist to reflect…

  • Content Marketing
    slideshare marketing strategy

    The Complete B2B Marketing Guide to Slideshare

    I’m not sure you’ll find a more thorough discussion of the advantages and strategies behind using Slideshare for B2B marketing than The A-to-Z Guide to SlideShare from Feldman Creative. The combination of the complete article and the below infographic are fantastic. SlideShare targets business users. SlideShare traffic is driven largely by search and social. Over 70% come via direct search.…

  • Content MarketingDepositphotos 29628361 s

    Crank Up Your Content Marketing by Identifying These 6 Gaps

    I had the pleasure of developing and giving a webinar yesterday as part of Instant E-Training’s Content Marketing Virtual Summit. My specific topic is a strategy we’ve been working with our clients on for the last few years – identifying gaps in their content strategy that help them build authority and drive conversions. While the quality of content is paramount…

  • Marketing Infographicsmodern mobile travel trends

    The Rise of the Modern Mobile Traveler

    Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry, with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have on booking frequency, how millennials are prioritizing mobile in their travel decisions, and more. The full series includes takeaways such as:…

  • Content Marketingleverage slideshare tips

    Presentation: 10 Proven Tips to Leverage SlideShare

    I’ve had incredible success with SlideShare over the years, but have noticed that many of our clients haven’t been as successful. I have over 313 followers on SlideShare with well over 50,000 views as well as a couple presentations that made the home page of SlideShare. In the last few years, I’ve really learned how to get much more out…

  • Content Marketingslideshare quiet giant

    Slideshare – Quiet Giant of Content Marketing

    According to ComScore, Slideshare has five times the traffic from business owners than any other popular websites – including LinkedIn, Facebook, Twitter and YouTube! Slideshare is now one of the top 150 sites on the web with 60 million visitors a month. Content on Slideshare is viewed across the web thanks to their embedding methodology to the tune of 3…

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