Modifying Post Slugs in WordPress for SEO

At times when you do keyword research when blogging for search engine optimization, you may find that a high number of searchers mis-spell or concatenate words. An example might be USS Forrestal versus USS Forestal. Showing up in search results for mis-spelled words is a tactic that works quite well… but you may not want to blatantly mis-spell a word in your post title or in your content. Invariably, someone will point the mistake out

What is a Permalink? Trackback? Post slug? Ping?

I was in a fantastic luncheon today with some very intelligent marketers from all over Indianapolis. Every 4 to 6 weeks we meet to discuss a new (or popular) business or marketing book. It’s a great opportunity to get out of the office and out of the details and get back to some ‘big picture’ thinking. Some of the folks are print and media, others are Internet savvy. One comment I heard today confused some