A Guide for Small Businesses to Advertise on Facebook

The ability for businesses to organically build an audience and market to them on Facebook has pretty much ground to a halt. That doesn’t mean that Facebook isn’t a great paid advertising resource, though. With virtually every prospective buyer you’re trying to reach in one platform, and the ability to finitely target and reach them, Facebook advertising can drive a lot of demand for your small business. Why Small Businesses Advertise on Facebook This infographic

Thrivehive: Complete Online Marketing Solutions for Your Local Business

Hiring an agency to build out your site and lead generation isn’t always affordable to the small business… until now. ThriveHive combines actual human guidance with easy-to-use technology to make marketing your business easy, effective, and affordable. With ThriveHive’s Guided Marketing Platform and digital marketing services, you can eliminate the guesswork, maximize your time, and get back to what’s really important—running your business. The Guided Marketing Platform includes a customized marketing plan, expert coaching, a

The Top Online Marketing Activities for Small and Medium-Sized Businesses

Emarsys, a leading provider of cloud marketing software for B2C companies, has released the results of its in-person and online survey of 254 retail professionals published in partnership with WBR Digital. Key findings include SMBs (businesses with revenues of $100 million or less) in B2C retail are developing omnichannel strategies around proven success, are spending more time preparing for the critical holiday shopping season, and are attempting to bring more advanced technology to the fore, and keep pace

Infographic: 46% of Consumers Use Social Media in Purchase Decisions

I want you to do a test. Go to Twitter and search for a hashtag related to your business and follow leaders that appear, go to Facebook and search for a group related to your industry and join it, then go to LinkedIn and join an industry group. Spend 10 minutes a day on each for the next week and then report back whether or not it was worth it. It will be. You’ll learn

Effective Small Business Content Marketing to Consumers

A whopping 70 percent of customers prefer to get information about a company from content rather than through advertising. 77 percent of small businesses are investing in content marketing methodologies to convert online visitors into customers. The bottom line is this: Clicks from Shared Content are five times more likely to result in a purchase! Outside of the expense of time, content marketing isn’t an expensive means of promoting your business. The vast majorities of