Proximity Marketing and Advertising: The Technology and Tactics

As soon as I walk into my local Kroger (supermarket) chain, I look down at my phone and the app alerts me where I can either pop up my Kroger Savings barcode for checking out or I can open the app to search and find items in the aisles. When I visit a Verizon store, my app alerts me with a link to check-in before I even get out of the car. These are two

A Guide for Small Businesses to Advertise on Facebook

The ability for businesses to organically build an audience and market to them on Facebook has pretty much ground to a halt. That doesn’t mean that Facebook isn’t a great paid advertising resource, though. With virtually every prospective buyer you’re trying to reach in one platform, and the ability to finitely target and reach them, Facebook advertising can drive a lot of demand for your small business. Why Small Businesses Advertise on Facebook 95% of

The Top Online Marketing Activities for Small and Medium-Sized Businesses

Emarsys, a leading provider of cloud marketing software for B2C companies, has released the results of its in-person and online survey of 254 retail professionals published in partnership with WBR Digital. Key findings include SMBs (businesses with revenues of $100 million or less) in B2C retail are developing omnichannel strategies around proven success, are spending more time preparing for the critical holiday shopping season, and are attempting to bring more advanced technology to the fore, and keep pace

Infographic: 46% of Consumers Use Social Media in Purchase Decisions

I want you to do a test. Go to Twitter and search for a hashtag related to your business and follow leaders that appear, go to Facebook and search for a group related to your industry and join it, then go to LinkedIn and join an industry group. Spend 10 minutes a day on each for the next week and then report back whether or not it was worth it. It will be. You’ll learn