SmartFocus announced at the Mobile World Congress today that it will be offering the world’s first virtual beacons. The virtual beacons allow for proximity-based marketing without difficult hardware integration or maintenance. Companies can trigger micro-location messaging to enable a contextual experiences using just a floor plan. SmartFocus’s Message Cloud technology gives brand marketers a holistic view of their customers, enabling them to deliver even more personalized marketing interactions including contextualized offers, payments, loyalty, and reviews.
This Christmas season, marketers and businesses can boost revenue in a big way: through mobile marketing. At this very moment, there are 1.75 billion smartphone owners worldwide and 173 million in the US, accounting for a whopping 72% of the mobile phone market in North America. Online shopping on mobile devices has recently overtaken desktop for the first time and 52% of website visits are now made via mobile phone. Yet, consumer dwell time on
Back in April, we announced that Emailvision had purchased SmartFOCUS. It’s now October and the results of the integration are nothing short of amazing, combining Email, Social and Customer Intelligence in a single solution. Emailvision has officially announced the release of Campaign Commander Enterprise. SmartFOCUS had a client-server solution with an incredible user interface and proprietary database that made it simple to build terabyte-sized data warehouses but easily slice and dice them in real-time –
NOTE: Emailvision is now part of SmartFocus. While it’s true that our hometown heroes, ExactTarget, are now expanded into the United Kingdom and Australia, they’re still fairly limited to English-speaking countries. Earlier this year, we had the incredible opportunity to meet the talented leadership team of Emailvision. Centered in Clichy, France (just outside of Paris), Emailvision may truly be the only global email service provider. Their user interface can be run in US English, UK