Just a few years ago I was publicly mocked by a colleague online when I was sharing my thoughts via video. His problem with my videos? I was holding the phone vertically rather than horizontally. He questioned my expertise and standing in the industry based on my video orientation. It was maddening for a few reasons: Videos are all about their ability to captivate and communicate the message. I don’t believe orientation has any impact
Running effective Facebook and Instagram advertising campaigns requires excellent marketing choices and ad creative. Choosing the right visuals, ad copy, and calls-to-action will offer you the best shot at achieving campaign performance goals. In the market, there’s a lot of hype out there about quick, easy success on Facebook – first off, don’t buy it. Facebook marketing works extremely well, but it requires a scientific approach on managing and optimizing campaigns all day, every day.
Adobe Digital Insights has put together a beautiful infographic (would we expect anything different?) on the State of the Digital Union – focused on digital advertising and associated consumer expectations. Perhaps my favorite thing about this infographic is that they really took mounds of data and paired it down to a select number of observations and conclusions: Ad Costs are Rising – as more mainstream advertisers turn to digital, the demand for ad space and
Scientists in Antarctica are downloading mobile games. Parents in Syria worry about kids using too much tech. Islanders in American Samoa connect with 4G, and sherpas in Nepal chat on their smartphones while lugging 75-pound loads. What’s happening? The mobile economy is reaching a global tipping point. We hear the big numbers all the time. 800 million new mobile subscribers with smartphones this year, globally. 600 million more in 2016. Add it all up with existing
Have you downloaded the latest version of our Mobile App – iOS, Android? We’re still working on customizing the content but the framework is there, and it took hardly any effort to get it off the ground thanks to the amazing mobile app building platform from Bluebridge! We’re so excited about the possibilities! We already have our marketing podcasts and our MarketingClips series populating the application, too! We’re also publishing events and can even send
As we were looking to improve our engagement, the very first thing we did was implement responsive email templates using our platform, CircuPress, to distribute the content (Subscribe daily or weekly). The change in statistics were nothing short of stunning. We send our weekly email out to over 70,000 subscribers on Monday and our analytics shows us that that’s the spike in our traffic beyond any other medium or promotion. It did not happen until
57% of people are not recommending your company because you have a poorly optimized mobile website. That hurts… and we know Martech Zone is one of them! While we have a fantastic mobile application, we know the Jetpack standard mobile theme is a pain to view our site on. As we continue to work with our clients and review their analytics, it’s becoming quite clear to us that our clients who are not optimized for