Guess What? Vertical Video Isn’t Just Mainstream, It’s More Effective

Just a few years ago I was publicly mocked by a colleague online when I was sharing my thoughts via video. His problem with my videos? I was holding the phone vertically rather than horizontally. He questioned my expertise and standing in the industry based on my video orientation. It was maddening for a few reasons: Videos are all about their ability to captivate and communicate the message. I don’t believe orientation has any impact

Insights: Ad Creative that Drives ROI on Facebook and Instagram

Running effective Facebook and Instagram advertising campaigns requires excellent marketing choices and ad creative. Choosing the right visuals, ad copy, and calls-to-action will offer you the best shot at achieving campaign performance goals. In the market, there’s a lot of hype out there about quick, easy success on Facebook – first off, don’t buy it. Facebook marketing works extremely well, but it requires a scientific approach on managing and optimizing campaigns all day, every day.

Templates For Every Text Message You Might Need for Your Business

It’s like a modern-day easy button. Except it does everything the office gadget of yesteryear couldn’t. Text messaging is about as simple, straightforward and effective a way to accomplish almost anything in business today. Writers from Forbes call text message marketing the next frontier. And it’s the one you don’t want to miss because the importance of mobile in today’s digital marketing landscape is paramount. Studies show that . And Text Message Marketing Examples Choosing

Adobe Digital Insights: The State of the Digital Union 2017

Adobe Digital Insights has put together a beautiful infographic (would we expect anything different?) on the State of the Digital Union – focused on digital advertising and associated consumer expectations. Perhaps my favorite thing about this infographic is that they really took mounds of data and paired it down to a select number of observations and conclusions: Ad Costs are Rising – as more mainstream advertisers turn to digital, the demand for ad space and

Why 2016 Will be a Global Tipping Point for the Mobile Economy

Scientists in Antarctica are downloading mobile games. Parents in Syria worry about kids using too much tech. Islanders in American Samoa connect with 4G, and sherpas in Nepal chat on their smartphones while lugging 75-pound loads. What’s happening? The mobile economy is reaching a global tipping point. We hear the big numbers all the time. 800 million new mobile subscribers with smartphones this year, globally. 600 million more in 2016. Add it all up with existing