The Year of the Social Small Business

Reading Time: < 1 minute Whenever I hear that someone is starting a business or they own their own small business, I immediately have respect for them. Small businesses make up the majority of our extended network and we all work hard to raise each other up in the sea of the goliaths. I tend to lean on small businesses much more since every customer is a key customer… it’s not just a promise, it’s reality. Small businesses are turning

The Rise of the Progressive SMB

Reading Time: < 1 minute Part of recognizing the opportunity for marketing is understanding how your customers are using your products and services. Our workforce is dramatically changing in the small and medium-sized business (SMB) segment. If your business serves SMB’s, you have to ensure that the remote work force and collaboration tools are available to fully leverage your products and services. If you’re B2C, understand that work hours are changing and buying habits are changing. While retail outlets serve

10 Social Media Habits for B2B Marketing

Reading Time: < 1 minute In August, Softchoice sent a survey to their customers and received 1,444 completed responses representing more than 1,200 small and medium-sized businesses (SMB), enterprise, public sector and educational organizations. 71% of respondents were in IT and the sample was basically 50 percent U.S. and 50 percent Canadian organizations – so very representative of the North American business landscape. One aspect of the presentation that should scream out is the Wordle representation of the remarks: Relevant