SMS: How to Optimize and Grow Your Text Message Opt-Ins

While other channels continue to be more popular, there’s one communication channel that continues to spectacularly outperform every channel when it comes to driving retail traffic, non-profit donations, and immediate engagement. That channel is sending a mobile text message via SMS. SMS Marketing Statistics Text messages via SMS have a read rate of 98% 9 out of 10 text messages are opened within 3 seconds of being received 29% of people targeted with SMS opt-in